Research On The Core Competitiveness Of Cultural Tourism Industry In Western Hunan Based On Complexity Theory

The rapid development of Chinese economy causes the improvements in the living standards of residents.Tourists are increasingly concerned about the cultural connotation of tourist products,and the consumer demand for cultural tourism is constantly growing.The developing environment of Chinese cultural tourism industry has become more complex,and the market competition has become more intense.How to survive the fierce market competition,maintain sustainable development and build core competitiveness has become a practical problem that every cultural tourism industry must face.The core competitiveness of the cultural tourism industry is a complex system.Analyzing the core competitiveness of the cultural tourism industry in Western Hunan from the perspective of system theory,we can not only enrich the connotation of the cultural tourism industry but also provide theoretical support for enhancing the core competitiveness of the cultural tourism industry.Applying the complexity theory to tourism industry research can help us understand the format composition of the cultural tourism industry and explore a new path to enhance the core competitiveness of the industry.Cultural tourism industry in Western Hunan has a relatively complete cultural ecosystem,the ethnic,cultural and regional characteristics in Chinese tourism has a certain representative.Discussing its composition and sources can lead us to a more accurate understanding of the objective needs in the long-term development of the cultural tourism industry and enhance its competitive position at the strategic level.It possesses a far-reaching and significant influence on the economic and social development of Western Hunan.Firstly,the paper expounds on the origin,evolution,and analysis methods of core competitiveness theory and complexity theory.The theoretical basis focuses on the connotation and the constituent elements of the core competitiveness in cultural tourism,as well as on the development process of complex science and its meaning in the tourism industry.In addition,complexity theory is composed of a vast theoretical group.Most of these theories come from natural science.The author tries to choose the elements,characteristics,and measurement scale of the core competitiveness in cultural tourism;and lay a theoretical foundation for this paper.Secondly,from the perspective of complexity theory,we define the main elements of the core competitiveness of the cultural tourism industry in Western Hunan,such as,regional embedded of tourism resources,symbiosis,and synergy of tourism enterprises,continuous innovation of technological system,spatial distribution of tourism industry,market demand,macro support of government,promotion of related sectors,assistance of infrastructure,opportunities and alternative threats,and reveal the performance and characteristics of complexity.On this basis,it clarifies that the core competitiveness of the tourism industry is the nonlinear interaction between the elements of tourism destination system,and it is the primary mechanism to reveal the formation,operation,and development of the system.Thirdly,this paper reviews the core competitiveness of the cultural tourism industry from the perspective of synergy.Considering the primary criteria of the competitiveness evaluation index system,referring to the indexes related to industrial competitiveness and tourism competitiveness in the existing research,selecting the index elements,and finally determining the specific indexes of the competitiveness evaluation of cultural tourism in Western Hunan.Determining index weight,entropy weight method,critics method,and analytic hierarchy process(subjective and objective combined weight method)are applied.By analyzing the elements of the cultural tourism core competitiveness in the Western Hunan,this paper calculates the core competitiveness parameters of the Western Hunan cultural tourism industry,the order degree,and the synergy degree of subsystems from 2016 to the 2020 year.Based on the characteristics of the cultural tourism core competitiveness,this paper analyzes its elements and evolution status in Western Hunan,obtains the calculation results,and summarizes the existing problems,such as the nonlinear synergy effect of the core competitiveness system in Western Hunan is not apparent,the order degree of subsystems is not high,and the self-organization evolution degree of the system is not high either.The main reason for the problems lies in the concept constraints and methodological constraints of cultural tourism industry in Western Hunan.Finally,the paper puts forward the cultivation path and mode of the core competitiveness of the cultural tourism industry from the perspective of complexity theory.According to the theory of tourism destination life cycle,this paper introduces different stages of the core competitiveness of the cultural tourism industry,such as germination,self-creation,self-adaptation,self-growth,and self-evolution and the methods to improve the core competence.Using complex system theories,such as system theory,synergy theory,and self-organization theory,this paper analyzes the cultivation of the core competitiveness of the cultural tourism industry in the Western Hunan and the realization path of sustainable development.We can adopt the development of the core competitiveness elements,maintain the openness and freedom of the core competitiveness system,integrate the system elements,and strengthen competition and coordination to promote the evolution of the core competitiveness system,etc.Through cultivation and upgrading,a circular core competitiveness cultivation system of the cultural tourism industry can be formed.