Research On The Thoughts And Paths Of Cultural Education In The Dissemination Of Chinese Excellent Traditional Culture In The All-Media Era

The excellent traditional Chinese culture is the source and soul of the Chinese nation of and an important material for carrying out the "Great Ideology and Politics".Literature can carry the Tao,media can preach,and man can carry forward the Tao.The culture carrier and media carrier that are the important recessive carriers to enhance the Strengthening Morality Education have the function of teaching in the environment and emotion.The all-media communication of the excellent traditional Chinese culture is carried out by using the method of reasoning to influence others,with Marxist cultural theory and Marxist communication theory as the important cornerstone,it carries out and implements the theory of essence,the theory of status,the theory of responsibility,the theory of object,the theory of field and the methodology of the ideological and political education of Communist Party of China,and it inherits and develops the thought of carrying forward the the excellent traditional Chinese culture and be beneficial to people,cultivating people by virtue and cultivating people and hearts,which is contained in the ancient Chinese ideological and political education.We should use culture to influence the national soul,and use culture to cast the national god."The all-media communication activities of excellent traditional Chinese culture led by Communist Party of China take socialism with Chinese characteristics as the background color and with the purpose of promoting the recognition of excellent traditional Chinese culture by people all over the world in the social field,mainly contemporary Chinese.The value of promoting the all-media communication of Chinese excellent traditional culture in the reproduction field of globalization and all-people society is to carry out the all-media production of Chinese excellent traditional culture,to promote the integration and intercommunication between human and excellent traditional Chinese culture,and to realize the using the method of reasoning to influence others.In the process of the using the method of reasoning to influence others,"Culture" is the core of the using the method of reasoning to influence others,"Media"is the intermediary of the using the method of reasoning to influence others,"People" is the center of the using the method of reasoning to influence others.The process of realizing the function of the using the method of reasoning to influence others in the all-media communication of excellent traditional Chinese culture in the era of "Four all-media" is the process of gradually showing the function of cultural education of each "Four all-media",and also the targeted process of solving the dilemma of "Four all-media" with using the method of reasoning to influence others.The whole-process communi cation is the space-time field of using the method of reasoning to influence others,and the space-time view of cultivating individuals in excellent traditional Chinese culture is the practice style of the space-time theory of Marxist social form,which refers to the space-time of human spiritual and cultural communication."Whole-process communication" promotes the transformation of time and space of the using the method of reasoning to influence others from one-dimensional to four-dimensional,from slow enjoying to fast browsing,and from tree-like to nets.The fluidity of time and space in the whole process of communication affects cultural compatibility,the complexity of time and space tunnels affects cultural recognition,and the fragmentization of time and space senses affects cultural attention.To promote using the method of reasoning to influence others in the "Follow through in all" time and space field,it is necessary to improve cultural coverage,cultural security and cultural recognition.The holographic media is the technical field of using the method of reasoning to influence others,and the highly integrated view of excellent traditional Chinese culture and information technology is an innovative development of Marxist"man-machine relationship"thought."Holographic communication" promotes the transformation of the information of using the method of reasoning to influence others from the era of words to the era of images,from point-to-point to N-to-N,and from samples to holography:the technological boundaries of traditional media and emerging media in holographic communication affect the accuracy of cultural radiation,the institutional boundaries of central media and local media affect the depth of cultural radiation,the market boundaries of mainstream media and commercial platforms affect the breadth of cultural radiation,and the business boundaries of popular media and professionalism media affect the width of cultural radiation.To promote using the method of reasoning to influence others in the"comprehensive application" technology field,it is necessary to build interactive cluster channels,comprehensive platform of ecological level and immersive experiential scenes.The overall media is the social field of using the method of reasoning to influence others,and the interactive view of the complex subject of excellent traditional Chinese culture is the creative transformation of the essential theory of Marxism.Human beings are social,the difference of the individual body and mind in full-member communication affects cultural internalization,the spacing of group interactions affects cultural dialogue and the normality of national games affects cultural exchanges:to promote using the method of reasoning to influence others in the social field of "co-creating",we should coordinate the promotion of internalization and externalization,internal and external identity,and internalize in the form and externalize in the heart.The full-effect media is the effectiveness field of using the method of reasoning to influence others,"full-effect communication" takes the performance of using the method of reasoning to influence others as the whole link to improve the efficiency of cultural production,grasp the culture link-up effect in the whole process,comprehensively improve the validity of cultural communication,comprehensively improve the effect of cultural service:In full-effect spread,the selective transmission affects cultural demands,the selective contact affects cultural expectations,the selective response affects cultural awareness,the selective forwarding affects cultural attention,and the selective succession affects culture display degree:to promote using the method of reasoning to influence others in the efficiency field of "positive adaptation",we should follow the rule of unity of opposites,the rule that quantity,degree and quality transform into each other and the rule of linkage development of point,line and surface.The four fields of using the method of reasoning to influence others is an organism of inner unity,to fully consolidate the good guarantee of using the method of reasoning to influence others of disseminating excellent traditional Chinese culture,greater efforts should be made in thinking,content,team,mechanism and other aspects.First,the media should firmly establish the thinking of using the method of reasoning to influence others,design the shape of using the method of reasoning to influence others in the implementation of the confluence thinking,strategic thinking and collaborative thinking,over all consideration the paradigm of using the method of reasoning to influence others in the implementation of integrated thinking,addition of thinking,creative thinking,and organically link up the variable of using the method of reasoning to influence others in the implement at ion of the associative thinking,iteration thinking and user thinking.We should comprehensively improve the issue of using the method of reasoning to influence others and promote the political,realistic and theoretical recognition of the excellent traditional Chinese culture.We should focus on building a team of using the method of reasoning to influence others and cultivating "omnimedia" talents,"cultural"talents and "four-force"talents.We should concentrate on improving mechanism of using the method of reasoning to influence others and constantly improve its leadership system mechanism,collaborative linkage mechanism,content supervision mechanism and effect evaluation mechanism.