Research On The Price Equilibrium And Interest Coordination Mechanism Of Cloud Computing Industry Chain

As the IT architecture of an enterprise and organization has been accelerated to the cloud,the cloud computing has becoming the infrastructure in the era of digital economy.It provides the new impetus for the production,operation and marketing of enterprises.Meanwhile,the fusion effect of the new generation of information technology has gradually emerged,cloud computing,block chain and artificial intelligence have become an important engine to promote the development of digital economy.However,with the change of industrial structure brought by the domestic market competition,most of the existing cloud services are provided by cloud service providers in the form of individual services,and their expansibility,service ability and service types will be limited.Then,the different market structures,cloud service expansion capabilities and standards,changed cloud service quality standards,and diverse competition intensity of cloud service providers in the upstream and downstream of cloud computing industry chain,which makes the cloud computing industry chain architecture,service pricing,interest coordination and other issues are facing many obstacles and problems.In order to meet the cloud service portfolio needs of cloud users with different service quality,optimize the long-term development strategy of China's cloud computing industry chain,it is very important to study the formation of cloud computing industry chain,service pricing,interest coordination and other issues.It not only contributes to the healthy and long-term development of China's cloud computing industry chain,but also provides new ideas for the collaborative development of other service industry chains from a new perspective.At present,there are a lot of reasons in the process of the development and research of cloud computing industry chain,such as the increasing number os the main body of cloud computing industry chain,and the fuzzy boundary between the main body;the co-existence of competition and co-existence relationship,the dynamic change of the main body status.All reasons leads to the lack of a unified understanding of the structure and operation mechanism of the industry chain,the lack of scientific evaluation methods for the service quality of the cloud computing industry chain,the low efficiency of the service pricing method of the cloud computing industry chain and the benefit coordination mechanism among the members of the industry chain.It is obviously that these problems do not conducive to the healthy development of cloud computing industry chain.Aiming at the above problems,based on the theory of industrial chain,price equilibrium theory,industrial chain coordination theory,game theory and other theoretical methods,combined with simulation analysis,this dissertation takes the single chain cloud computing industrial chain as the research object,and divides the main bodies in the chain into cloud infrastructure service providers,cloud software / platform service providers.By analyzing the development status of cloud computing industry chain,defining the main relationship,structure,characteristics and problems in the development of cloud computing industry chain,this dissertation makes an in-depth study on the operation mechanism,price balance strategy and benefit coordination mechanism of cloud computing industry chain.It strives to provide theoretical support for the coordination and development of China's cloud computing industry chain.The main research contents and innovations are as follows:(1)The dissertation analyzes the vertical subject relationship and structure of cloud computing industry chain,and designs a reasonable operation mechanism of cloud computing industry chain.Based on the theory of industrial chain organization,it analysis the features of the cloud computing industry chain,defines the vertical main body under the current background,and analyzes the competition and cooperation structure of main body of cloud computing industry chain.Then,combined with the current situation of cloud computing industry and typical cloud computing industry chain,the dissertation summarizes the problems in the development process of cloud computing industry chain,and further designs the operation mechanism under the background of cloud computing industry chain.(2)This dissertation designs an interest coordination mechanism of cloud computing industry chain based on market coordination,which is more suitable for the characteristics of cloud computing industry chain in China,and provides a theoretical basis for the research of price equilibrium strategy and benefit coordination method of cloud computing industry chain.Based on the definition and structure of the main body of the cloud computing industry chain and the theory of relevant industry chain,this dissertation considers the characteristics of the interests coordination of the cloud computing industry chain in China,i.e.the more market coordination,the less government intervention,and designs the coordination mechanism of the interests of the cloud computing industry chain based on the market coordination.By analyzing the principles and influencing factors of the interest coordination of the cloud computing industry chain,the main body of the interest coordination,the interest coordination path of cloud computing industry chain based on price equilibrium and market competition and the interest coordination method of cloud computing industry chain considering multiple contracts are determined.(3)This dissertation puts forward the price equilibrium strategy of cloud computing industry chain facing different market structure,designs the interest coordination mechanism of cloud computing industry chain considering various contracts,which cloud achieve the industrial strategy optimization of each vertical subject of cloud computing industry chain and puts forward the targeted direction for the coordination strategy formulation.It focuses on the main structure of cloud computing industry chain and the influence of different main positions on the equilibrium price,discusses the price equilibrium strategies under the two industry chain structures respectively,analyzes the influence of different market structures,competition intensity,service quality differences on the equilibrium price,so as to put forward the product pricing strategies that can meet the characteristics of different user needs.In addition,focusing on the cloud computing industry chain structure composed of a single upstream infrastructure service provider and two competing downstream software service providers,this dissertation discusses the coordination of industry chain interests under the factors of cloud service quality and service portfolio price under different market competition intensity.Through the analysis of the optimal decisionmaking in three different decision-making situations,the benefit coordination of the industrial chain is realized by revenue sharing service quality cost sharing contract.This dissertation establishes a systematic theoretical framework of cloud computing industry chain from the theoretical level,which provides a theoretical basis and method for the effective operation mechanism of cloud computing industry chain.Through the case study of online education cloud computing industry chain,it gives suggestions on the development of cloud computing industry chain from the practical level,which provides a targeted direction for each subject's strategy formulation and industrial policy optimization.