Research On The Education Of College Students’ Consumption View From The Perspective Of Ideological And Political Education

The education of college students’ consumption view from the perspective of ideological and political education is a very important research issue.Students’ consumption lives are affected by market economy,consumerism trend,the mass media and even the network.At present,the education of consumption view in colleges and universities is obviously lagging behind the pace of development of consumer technology.Thus,it is urgent to strengthen the research on the education of college students’ consumption view,and explore the education path that guides them to establish correct views on consumption.The dissertation analyzes the challenges of consumerism discourse,multiple values and market economy in the education of college students’ consumption view.It probes into the fact that the consumerism discourse has transformed the college students’ consumption view with a complete set of new desire production mechanisms,and at the same time consumerism,hedonism and nihilism have also impacted on college students’ consumption view.The generalization of commodity consciousness under the market economy has affected the college students’ consumption view as well.The dissertation demonstrates the importance of the education of college students’ consumption view,and points out that ideological and political education in colleges and universities should face up to the challenges and attach importance from the stance of cultivating newcomers of the times to the education of consumption view of college students,who are in the “Jointing Booting” stage.Based on the above analysis,the dissertation makes a retroactive combing and summary of consumption and consumption views.It summarizes the main content and value orientation of the Chinese traditional culture’s consumption view,western consumption view,and Marxist consumption view,demonstrates that Marxist “human” consumption view aims at the realization and development of people and emphasizes the dialectical relationship between consumption and production.The dissertation clarifies the basic concepts with a thorough analysis of the concept of consumption,which itself includes an analysis of consumption,expounding that the essence of consumption is to promote human development.The dissertation also expounds the goals and principles of college students’ consumption view education,analyzes the inherent identity of the goals,contents and methods of college students’ consumption view education and ideological and political education,and points out that the education of college students’ consumption view is a part of college ideological and political education.It demonstrates the feasibility of education of college students’ consumption view from the perspective of ideological and political education.Guided by all the above theoretical analysis,the dissertation empirically analyzes the current situation of college students’ consumption view education.It is found through a survey that the largest proportion of college students’ consumption behavior is that of living consumption,networked interpersonal consumption and cashless consumption payments;college students’ consumption view shows the characteristic that traditional concept of diligence and thrift is still mainstream,rational consumption is dominant,and irrational consumption concepts exist to a certain extent;the current education of consumption view of college students has a lack of educational content on consumption concepts,insufficient development of consumer education activities,inadequate management of the healthy consumption environment in schools,unclear consumption education responsibilities,and low self-education awareness among college students,and etc.It points out that colleges and universities should take the initiative in the education of college students’ consumption view,and do their work carefully,practically and deeply.The dissertation focuses on the countermeasures of college students’ consumption view education.A feasible way for college students’ consumption view education is to give full play to the role of the main channel of ideological and political theory courses,rely on the ideological and political education workforce and integration of consumption view education into campus culture,and carrying out the consumption view education by relying on the ideological and political education work system of universities.In addition,the management carrier,activity carrier and network carrier shall be strictly managed,the timing of college students’ consumption view education shall be selected,the guidance of public opinion shall be strengthened,the synergy effect shall be exerted,and the atmosphere of home-school social linkage and collaborative education shall be established.