| Sports play an indispensable role in social life from gold medals policy to industrialization development.Since network sports news has been born for 20 years,the classic narrative perspective can help us to understand the nature of social operation.This article uses literature study,content analysis,historical analysis and so on to explore the narrative development of sports news in four major portals in 20 years.Taking the text as beginning,we find out the narrative characteristics and layout structure of network sports news to look for the reason of fragmentation and entertainment.Taking sports news narrative history of four portals as background,we choose historical network,sports news text,sports news in Wechat and Weibo as subject,and study on the development,trend and characteristics of Chinese network sports news narration.We find out that four major portals which are grounded on the changes of narrator,narrative mode,narrative platform,can be divided four development stages:forum narration,first stage of portal sports news,rapid development period of comprehensive narration and individual mobile narration.Network sports news from the study present multivariate characteristic in news narration in China.Narration structure present stratification characteristic.Navigation path and home hierarchy path present the development trend of content floating,football and basketball priority,stars and big races priority.Narrative text present conceptualization and dynamic characteristic,show the collapse action of government agencies,media,news sources,and emphasize big races,score and all-star athlete.Longitudinal relations of narration structure in micro-content is based on news value.Horizontal relations show that the relationship is prominent and the logic is loose.Network sports news present fragmented reading.Narration in four major portals is especially based on editors’perspective.Discourse narrative symbols in them present signifier floating.Tone media present multi-media narrative characteristic in the development process.Traditional media changes chronological order and forms multi-time and nonlinear characteristic.We look forward network sports news prospect future that the root lies in the equality of author and reader,meanwhile the perfection of space-time narrative discourse environment.It suggests News Authentic Principle,and strengthens the narrative logic of the network hyperlink,and find out physical and mental integration by sports to promote healthy development of the network sports news. |
