Theoretical And Practical Research On Contemporary Chinese Sports Economic Ethics

Market economy, brought not only competition, efficiency, democracy, legal system, such as moral and spiritual, but also brought some ethical issues of Sports economics in the process of sport economic. Sports economy in the modern sense is not only the legal economy, it is by virtue economy. It is necessary for establishing and improves sports market to emphasize the rules of the market, but also attach importance to the role of ethics. It has not only an important theoretical value on promoting healthy and sustainable development of the sports industry to explore the basic theory of economic ethics sports by virtue of the related theories of the economic ethics, from macro-system, meso and micro-organization study of sports three levels of individual economic ethics problems in the background of law and virtue combined statecraft, but also an important practical value to standardize sports market, and promote healthy and sustainable development of the sports industry to raise the moral level. We use literature data, expert interviews, case analysis, description and specification, logical analysis and other multi-disciplinary research methods, ethics in sports economic theory to explore the basic research while contemporary Chinese sports highlights ethical issues of economic practice research in vision of cross-disciplinary research field, the results were as follow:(1) Sports business ethics is code of ethics and conduct in sport economic field or the formation of the ethical spirit of the ethical nature and the coordination of the relationship between ethics and ethical behavior. Economic and moral resources of the inner thoughts associated, sports economy, "Economic Man" and the economic ethics of the ethical nature of the necessity involved in sports and reality is made sports an important basis for economic ethics. Ethics of sport has some feature, such as the inevitability of economic and cross-cutting, put the utility and dependent, the operation of the practical and normative, the slow output and durability and others. Sports business ethics is divided into relationship, phenomenon and hierarchy structure, which has the functions of understanding and evaluation on economic ethics, education and transformation, regulation and integration, incentives and sublimation. Sports business ethics which is regarded as intangible assets of the sports industry, has an important human values, can influence policy-making sports industry, will help standardize the behavior of sports economy. (2) The ethical issues of contemporary economic performance of Chinese sports include sports ethical dilemmas of government economic policy in the sports industry, sports organizations and the immorality of the economic and ethical issues of individual freedom and moral responsibility of sports consumption issues. The underlying reasons of its formation are the existence of sports economy government dysfunction and market dysfunction, physical and moral decay of economic actors. The real reasons are:in the system, the relevant laws is not perfect in the sports industry, the system is lack of innovation and the legal system lags behind, the sports market in the absence of credit system; In the economy, the excessive erosion of the sports commercial, personal extreme egoism generation, the driving force of economic interests; In ethics, Weakening of moral education, reduction in the level of professional ethics, Weak moral restraint and punishment; In psychology, Materialistic defined mental greed, psychological sense of daring chances, blind comparisons and imbalance mental, distortion of competition psychology.(3) The construction of sports economics ethics has an important role on the formation of health sports in the market order, the individual good moral character and promote morality into a kind of capital. In the process of building a socialist market economy, we should follow guidance system combines security and moral education, economic efficiency and social equity in harmony, combining practical and long-term, both individual rights and the principles of social responsibility. Main strategy is as follows:at the macro level, we should play the role of the government's macro regulation and control; strengthen the system of innovation, and institutionalization of economic ethics; improve relevant laws and regulations and other measures to sports to strengthen the institutional ethics building, through developing the sports industry, strengthening the material basis of institutional ethics; At the meso level, by increasing the supply of effective system, establishing macro regulatory system on developing ethical responsibility and social supervision mechanism; developing ethical corporate culture; drafting ethical conduct; shaping the moral character of managers; strengthening staff moral education and training and other measures to strengthen the construction of business ethics. At the micro level, we should establish moral evaluation system; improve the moral ethics of incentives and strengthen measures to strengthen supervision of individual morality through performing professional ethics education.