Research On The Rural Households' Land Use Pro-environmental Behavior Based On The Inconsistency Of Dual Interests

The largest source of pollution in our country's current environmental pollution is agricultural environmental pollution,and agricultural environmental pollution has also become one of the most prominent and serious problems.Actually,the agricultural environmental problems are caused by human behavior.As the main body of agricultural production activities,the production behavior of agricultural growers will directly or indirectly affect the agricultural ecological environment,leading to the imbalance of the agricultural ecological environment and the destruction of the agricultural environment.To fundamentally improve the current situation of agricultural environmental pollution,it is necessary to guide and encourage farmers to implement and adopt pro-environmental behaviors through the agricultural production process.Previous studies have mostly analyzed the agricultural production behavior of farmers from the traditional framework of planned behavior theory.However,through field investigations,it was found that farmers' production behaviors research based on the traditional planned behavior theory still has some shortcomings.The empirical results showed that the pro-environmental behavior of farmers is not only affected by a single or partial factor,but also a result of a combination of different factors.It is obvious that the existing traditional framework of planned behavior theory still has some obvious shortcomings.It is not enough to make a comprehensive and reasonable explanation of the environmental behavior of farmers.So far,it is urgent to expand and develop the theoretical analysis framework of the environmental behavior of farmers.The most important core point of the three rural issues is to solve the problems of farmers,and the essence of solving the problems of farmers is to solve the problems of their most concerned interests.Fundamentally,the source and motivation of all human activities is the pursuit of interests.In other words,everything that people strive for is directly related to the interests they pursue.Therefore,paying high attention to the interests of farmers,analyzing and researching the interests of farmers,and helping farmers to realize their interests is not only an important prerequisite for solving current farmers' problems,but also an important prerequisite for solving existing rural and agricultural problems.In addition,the interests of farmers are not only related to their own partial interests,but also related to the overall interests of society and the country.Specifically,whether the interests of farmers can be truly realized and whether they can be further developed and improved is not only related to the overall strategic goal of a well-off society in our country,but also related to the long-term stability and stable development of our country.The tremendous changes in our society in the 20 th century and the continuous accumulation of historical experience tell us that the interests of farmers should not be ignored and should be placed in an important position in the development of the times.Therefore,under the dual difficulty of the increasingly prominent issues of agriculture,rural areas and farmers and the increasing difficulty of governance,the interests of farmers should be taken as the logical starting point for the study,and in-depth discussion and empirical research should be conducted on it.Based on the particularity of farmers' production activities,this article focuses on the discussion of their economic and social interests.Aiming at the inconsistency of the economic and social dual interests of different types of farmers,empirical analysis the impact of the different types of dual interest inconsistency on farmers' pro-environment behavior.This article first reviews relevant domestic and foreign literature and data,then similar with the planned behavior theory,builds a theoretical analysis framework of households' environmental behavior based on the inconsistency of dual interests.Field survey data of 764 grain growers and 756 vegetable growers,using empirical methods such as structural equation model,ordered probit model,and multiple linear regression model,to verify the impact of different types of binary interest inconsistencies on farmers' pro-environmental willingness and pro-environmental behavior.The impact and the relationship between the inconsistency of different types of binary interests,the pro-environmental willingness of farmers and the pro-environmental behavior are further discussed and analyzed.Finally,corresponding policy references are proposed based on the research conclusions of this article.The main conclusions drawn from this study include the following:(1)In different types of pro-environmental behaviors(including organic fertilizer application,green pesticide application,and straw returning to the field),with all agricultural growers(including full-sample agricultural growers,grain growers,and vegetable growers),their internal inconsistency of economic interests(the inconsistency of long-term economic interests and short-term economic interests),and the inconsistency of economic interests and social interests(the inconsistency of long-term economic interests and social interests,and the inconsistency of short-term economic interests and social interests)have the significant differences.(2)Among different types of pro-environmental behaviors(including organic fertilizer application,green pesticide application,and straw returning to the field),the level of pro-environmental willingness of farmers is generally high,but there are significant differences exist between grain growers and vegetable growers in the level of pro-environmental willingness.However,for all agricultural growers(including full-sample agricultural growers,grain growers,vegetable growers),the actual implementation level of their environmentally friendly behaviors(organic fertilizer application behavior,green pesticide application behavior,and straw returning to the field behavior)is generally lower than their pro-environmental willingness.At the same time,in the three different types of environmentally friendly behaviors,there are significant differences between the actual implementation of grain growers and vegetable growers.(3)Under the pro-environmental willingness of agricultural growers,in terms of the inconsistency of their long-term and short-term economic benefits: under the willingness of organic fertilizer application,the inconsistency of the long-term and short-term economic benefits of farmers will affect grain growers and vegetable growers.Households' willingness to apply organic fertilizers has a direct inhibitory effect;Under the willingness to apply green pesticides,the inconsistency of the long-term and short-term economic benefits of farmers has a direct inhibitory effect on the willingness of grain growers and vegetable growers;In returning straw to the field,the inconsistency of the long-term and short-term economic interests of farmers has a direct inhibitory effect on the willingness of grain growers to implement straw returning to the field,but does not have a direct effect on the willingness of vegetable growers to implement straw returning to the field.Under the pro-environmental willingness of agricultural growers,in terms of the inconsistency of their long-term economic and social interests: under the willingness of organic fertilizer application,the inconsistency of the long-term economic and social interests of farmers will affect grain growers and vegetable growers.The willingness to apply organic fertilizers directly promotes the application of green pesticides;The inconsistency between the long-term economic and social benefits of households under the willingness to apply green pesticides directly promotes the willingness of grain growers and vegetable growers to apply green pesticides;In returning straw to the field,the inconsistency between the long-term economic interests and social interests of farmers has a direct effect on the willingness of grain growers to implement straw returning to the field,while it does not have a direct effect on the wishes of vegetable growers to implement straw returning to the field.Under the pro-environmental willingness of agricultural growers,in terms of the inconsistency of their short-term economic and social interests: under the willingness of organic fertilizer application,the inconsistency of short-term economic and social interests of farmers is important for food and vegetable growers.The willingness to apply organic fertilizers has a direct inhibitory effect;under the willingness to apply green pesticides,the inconsistency between the short-term economic and social benefits of farmers has a direct inhibitory effect on the willingness to apply green pesticides by grain growers and vegetable growers;In returning straw to the field In the implementation willingness,the inconsistency of the short-term economic and social benefits of farmers has a direct inhibitory effect on the willingness of grain growers and vegetable growers to implement straw returning to the field.(4)Under the environmentally-friendly behavior of agricultural growers,in terms of their long-term and short-term economic benefits inconsistency: under the behavior of organic fertilizer application,the inconsistency of the long-term and short-term economic benefits of farmers will affect the grain growers and vegetable growers.Household organic fertilizer application behavior has a direct inhibitory effect;Under the behavior of green pesticide application,the inconsistency of the long-term and short-term economic benefits of farmers has a direct inhibitory effect on the green pesticide application behavior of grain growers and vegetable growers;In returning straw to the field In the implementation behavior,the inconsistency of the long-term and short-term economic interests of farmers has a direct inhibitory effect on the implementation of straw returning to the field by grain growers,but has no direct effect on the implementation of straw returning to the field by vegetable growers.Under the environmentally-friendly behavior of agricultural growers,in terms of the inconsistency of their long-term economic and social interests: under the behavior of organic fertilizer application,the inconsistency of the long-term economic and social interests of farmers will affect the food growers and vegetable growers.The application of organic fertilizer has a direct promotion effect;Under the application of green pesticides,the inconsistency of the long-term economic and social benefits of farmers has a direct effect on the application of green pesticides by grain growers and vegetable growers;in returning straw to the field In the implementation behavior,the inconsistency between the long-term economic interests and social interests of farmers has a direct effect on the implementation of straw returning to the field by grain growers,but does not directly affect the implementation of straw returning to the field by vegetable growers.Under the environmentally-friendly behavior of agricultural growers,in terms of the inconsistency of their short-term economic and social benefits: under the behavior of organic fertilizer application,the inconsistency of the short-term economic and social benefits of farmers will affect grain growers and vegetable growers.The application of organic fertilizer has a direct inhibitory effect;Under the application of green pesticides,the inconsistency of short-term economic and social benefits of farmers has a direct inhibitory effect on the application of green pesticides by grain growers and vegetable growers;In the implementation behavior,the inconsistency between the short-term economic and social benefits of farmers has a direct inhibitory effect on the implementation of returning straw to the field by grain growers and vegetable growers.(5)In the organic fertilizer application behavior model of grain growers and vegetable growers,the green pesticide application behavior model of grain growers and vegetable growers,and the straw returning to the field behavior model of grain growers,The inconsistency of short-term economic interests inhibits the transformation of farmers' willingness to pro-environmentally,and the inconsistency of long-term economic interests and social benefits promotes the transformation of farmers' willingness to pro-environmentally,and the inconsistency of short-term economic interests and social benefits inhibits the transformation of farmers' willingness to pro-environmentally.However,the inconsistency between long-term economic benefits and short-term economic benefits,and the inconsistency between long-term economic benefits and social benefits does not play a significant role in the transformation process of vegetable growers' willingness to implement straw returning to the field to implementation behavior.At the same time,in all environmentally-friendly behaviors of organic fertilizer application,green pesticide application,and straw returning to the field,whether it is a grain grower or a vegetable grower,the inconsistency of short-term economic and social benefits inhibits agricultural planting.The transformation of households' pro-environmental willingness to pro-environmental behavior.