| The purpose of this research was to explore attitudes toward women in television management. Women have made considerable gains in television news as reporters and anchorwomen but have failed to secure positions in top management (Abel and Rogowski, 1976). The author interviewed television stations across the United States to ascertain: (1) the management positions held by women, (2) opinions regarding affirmative action's infringement upon profit-making and special managerial training for women, (3) differential treatment in the hiring of men and women for management positions, (4) opinions regarding the necessary administrative characteristics needed for broadcast management, and (5) recommendations from general managers regarding administrative skills necessary for employment within television management.;Results indicated that women do not hold comparable managerial positions to men in television industry; general managers did not favor special managerial training for women but believed that the FCC's affirmative action program did not impede profit-making; general managers indicated that the most important characteristic for television management was dependability; the most often recommended administrative skill was the ability to understand and communicate with people. The results of this study have rendered important information for women interested in pursuing careers in television, the television industry, and university radio-television departments. |
