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The development of business English at the collegiate level, 1900-1920: An historical approach

Posted on:1991-12-22Degree:Ed.DType:Dissertation
University:Boston UniversityCandidate:Carbone, Mary TFull Text:PDF
GTID:1475390017451974Subject:Education
Abstract/Summary:
Statement of the problem. Business needs employees with good writing skills--skills that include the use of correct grammar, punctuation, and the rhetorical principles as well as outlining and reasoning. Many educators believe, however, that the study of spelling and "grammar" interferes with students' learning how to think critically and how to organize and express their thoughts. In the meantime, the writing skills of students and employees continue to decline.; Method. A documented analysis was done on the contents of three early twentieth century business English textbooks. The contents of eighteenth and nineteenth century grammar and rhetoric texts were also analyzed.; Results. The rhetorical principles and reader adaptation are vital guidelines for writers and are the business communication principles. Word study, including spelling, is also an essential skill, especially for office workers.; Conclusions. (1) The pioneering authors developed no new principles, although they condensed and improved upon existing ones. (2) The business communication principles include the principle of adaptation as well as the rhetorical principles of unity, coherence, and emphasis. (3) The business communications principles are valid. (4) The early business English authors emphasized an understanding of people and a command of English. (5) Today, business requires good writing skills that include all aspects of writing.
Keywords/Search Tags:Business, English, Writing, Include
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