| There has been an increasing demand on blood centers to provide more products for the overall healthcare industry. The number of donors over the past few years has decreased, and this has put a greater demand on blood centers to fill that need. In 1986 Burnett and Leigh, in the Journal of Health Care Marketing, created some suggestions on increasing the recruitment of donors.;This research paper concerns itself with the recommendations of Burnett and Leigh as they relate to first-time or occasional donors. The paper utilizes comparisons between first-time/occasional donors and veteran donors as well as comparisons between male and female and income groups. There are ten hypotheses that are examined and tested for significance. |
