Attributes of United States community chorus' success and longevity: A case study with the Turtle Creek Chorale of Dallas, Texas

Business endeavors either for-profit or not-for-profit take product, people, and management skills to obtain profitability and sustainability. Collin's (2001) Good to Great highlights six components for a company to achieve greatness in the market system. Through analysis of financial documents, published timelines, and interviews with key persons within the organization, the same principles applied in recreating that moment of greatness for the Turtle Creek Chorale of Dallas, Texas. This historical compilation and case study of success and longevity of a community chorus provides detailed analysis and accounts of events which molded the chorus to receive national and international acclaim.Much of the current literature available examines micro components such as finance, marketing, legal issues, and board development of the not-for-profit organization (e. g., Byrnes, 2003 Dreeszen, 2003 Miller, 1997). There is currently a lack of information investigating the macro, which is, auditing the overall organization to determine how the micro components work together in concert to benefit organizational long term success. Theoretical applications are essential for foundational development, yet an emotional component is priceless, incalculable, and necessary for building community and creating a family atmosphere within the organization. Political and social issues of the time may hinder or accentuate growth of the organization depending upon the environment, mission, and membership. Artistic success is based upon three components: (1) artistic vision, (2) quality and diversification of repertoire, and (3) performance venue.