Supply Chain Value Creation Based On Customer Participation In Innovation

In today's increasingly diversified and personalized consumer demand,with the development of technology and product update,the competition among enterprises intensified and their supply chains have evolved into a comprehensive competition.Supply chain competitive advantage,in the final analysis,depends on the creation in the system of creation of supply chain value(SCV).Value creation from business and customers make more advantageous for enterprises.Customer participation in the innovation of enterprises' supply chain can improve the innovation efficiency and increase the market demand for products,which is one of the important ways for the supply chain to obtain competitive advantages.This paper focuses on enhancing the SCV and integrates the value creation method of customer participation of innovation into the theoretical system of the creation of SCV.On the basis of clarifying the process of value creation and the realization mode of the supply chain,this paper discusses the impact of customer' innovation participation on the creation of SCV under different circumstances.The paper mainly works as follows:(1)Fundamental research on the creation of SCV based on customer participation in innovation.Firstly,the study defines the concepts of customer,customer participating in innovation and SCV,and define the connotation of the creation of SCV of customer participating in innovation.Secondly,this paper analyzes the motivation that customers participate in innovation and the motivation that enterprises introduce participation of customers in innovation.Then,the study clarifies the rationality of the SCV model that the customer participating in the innovation.Next,from the perspective of system theory,this study suggests that the customer participate in the process of innovation of the creation of SCV are divided into three different forms,customers as external staff involved in innovation,customer as a partner participating in the innovation and the customer as the main innovators,in order to provide foundations for following chapters.(2)Research on the creation of SCV in which customers participate in innovation as external employees.This part is the study of the enterprises by introducing customer participating in the innovation,through payment.Customers are divided into two types:those who participate in innovation and those who do not.Based on the utility of customers and the vertical differentiation improvement model,this paper constructs the basic model of the creation SCV for customer participation in innovation,analyzes the changes of SCV and the value of each subject within the chain,provides conditions conducive to the creation of enterprise value and SCV,and discusses the impact of the level of customer participation in innovation and degree of cooperation on the supply chain system.The results show that although customer participation in innovation is beneficial to the creation of SCV under the influence of enterprise payment,it is not necessarily beneficial to the enterprise's own value creation,and the enterprise value may decrease with the increase of the number of customer participation.(3)Customers participate in the research on the creation of SCV as partners.This part studies the cooperative innovation between enterprises and customers by focusing on the interest level of customers and sets the parameters such as the degree about the interests of customers and the degree of customer participation,to describe the cooperation level between customers and enterprises.By constructing the corresponding mathematical model,this part analyzes the SCV and the changes in the value of each subject within the chain and discusses the impact of the level of customers' interests and the level of customer participation in the creation of SCV.On this basis,the value creation problem of supply chain in the case of inter-chain imitation competition is further analyzed by taking inter-chain imitation competition into consideration and modeling with the help of representative consumption model.The influence about the level of customers' interest,customers' participation level in innovation and degree of imitation on the creation of SCV and imitative supply chain is discussed.The results show that whether there is imitation competition or not,the cooperative innovation between customers and enterprnses in the chain is beneficial to the creation of SCV,but not necessarily beneficial to the enterprise value,and to a certain extent,it will inhibit the value creation of the imitative supply chain.At the same time,it is found that in the case of inter-chain imitation competition,although the higher the imitation intensity is,the more detrimental it is to the value creation of innovative supply chain and its main body,for the imitative supply chain itself,the improvement of imitation intensity is not necessarily conducive to its value creation.(4)Research on the creation of SCV by customers as major innovators.This part studies the situation in which customers make innovation decisions,in which customers are regarded as major innovators.This part studies the situation of innovation decision made by customers,considers the innovation decision made by customers and the network effect among customers,builds the corresponding mathematical model based on individual consumer preference,analyzes the change of supply chain value creation of single customer group participating in innovation,and discusses the impact of the interaction between customers and the interaction between enterprises and customers on the supply chain value system.Then on this basis,the paper extends the customer classification,analyzes which innovation strategy is more conducive to the SCV and value creation of each subject when two different customer groups carry out innovation,and gives the boundary condition of selecting innovation strategy.The results show that the strength of interaction between innovation ability and the customers who ascend to the creation of SCV;At the same time,it is found that when there are two different types of innovative customer groups,the innovation strategies of developing different products respectively or jointly developing the same product may be beneficial to the SCV and the creation of each subject.