Research On IP Operation Of Chinese Children In The Age Of Pan-entertainment

Since the concept of "pan-entertainment" was officially put forward in the 2013 Annual Report on China’s Online Game Market released by the Ministry of Culture in2014,the word "pan-entertainment" has swept across the Internet and developed into a big wave,and IP(Intellectual Property)has become an explosive phenomenon in literature,film and television,animation,games and other fields.The commercialization of cultural IP has enriched more capital,and the content industry has been developed in a multidimensional and multifaceted way.Similarly,under the dual role of national policy support and the formation of new consumption concepts,new development opportunities also appear in the domestic children’s industry,and the diversified development demand of the children’s market is huge.If IP is used to connect children’s literature,animation,film and television,games,education and other content forms,it can not only meet the diversified development of the children’s market,but also help the industry to break through the whole ecological chain for children.However,in the mass demand for quality content,quality children’s IP is still very few.In fact,after thousands of years of cultural inheritance,China has given birth to many excellent children’s IP.With the development of mobile Internet and technological innovation,China is also equipped with excellent abilities of story telling,artistic creativity and technical production,etc.In particular,China is in the world’s leading position in 5G technology.All these are very good advantages for the development of children’s IP.However,a successful IP is determined by the connotation of IP itself and its realization form.However,many classic children’s IP in China are more likely to be consumed at one time due to many reasons,especially lack of production and operation ability around children’s IP.In the end,a perfect industrial chain cannot be formed and gradually fades out of the era and market.While some children’s IP because the value itself is not so high,and the lack ofvitality for a long time,but abruptly by big money and big platform strength to guide,with the thinking of commercial operation,in order to cater to the market and even start mass "production",completely out of the IP value is the most essential thing,and can obtain a temporary effect,but also cannot obtain the lasting vitality and market value.This thesis mainly studies children’s IP in the operation mode of the era of entertainment.The paper is divided into four parts:The first part mainly explains the connotation of children IP development.On the basis of clarifying the relevant key concepts,this paper analyzes the relationship between children’s IP and adult’s IP under the background of "pan-entertainment",defines the relationship between children’s IP and children’s literature,and describes the development status of children’s IP in China.The second part,summarizes extensive entertainment era in the original IP development and focuses on analyzing its operation mode.In describing our country gradually formed on the basis of complete industrial chain of pan entertainment,incorporate the development of China’s children’s IP "entertainment" industrial chain,and special emphasis on the children in our country lack of IP consciousness in history.On this basis,based on the development status of children’s IP in China,the operation mode of the three relatively successful children’s IP areas in China--children’s animation IP,children’s cartoon IP,children’s game IP--is analyzed one by one.The third part mainly analyzes the excellent foreign children’s IP operation mode,specifically inspects the world’s top children’s IP such as Harry Potter,Pokemon and Pep-pa Pig,and also summarizes the operation of the whole Disney industry chain.Foreign IP operation mode and IP industry chain for children is relatively mature,which has a strong reference significance for the operation and development of children’s IP in China.The fourth part mainly investigates and analyzes the problems faced by children’s IP in China,summarizes the three stages of children’s IP operation mode in China,and proposes corresponding solutions on this basis.