Research On The Change Of Chinese Film Criticism In The New Media Age

Since this century,new media technology has gradually matured and become the dominant media.Mobile communication and the popularization and application of big data mark the opening of the era of comprehensive new media.Film criticism in the new media era is facing unprecedented complications.The subject of criticism is generalizing from intellectuals to the masses and opinion leaders of various new media.The critical discourse is changing from the domination of academic discourse to the compresence fragmented and individualized discourse.The mode of criticism is expanding from general and historical literary criticism to fragmented,immediate and image criticism.The traditional criticism paradigm has been weakened and the criteria of criticism have been diversified or even mixed.The individualized standard replaces the academic standard or professional standard,which has become a prominent phenomenon in the new media film criticism.At the same time,the expression of critical discourse in the network becomes emotional and cathartic,resulting in moral disorder.Traditional film criticism has met new challenges in the new media era.The rise of new media criticism has changed the pattern of criticism.From the perspective of theoretical research,industrial development and cultural ecological construction,it is urgent to construct a reasonable and effective film criticism system.Therefore,it is necessary to analyze the phenomena and causes of film criticism at present and explore the problems,so as to provide some valuable reference opinions for rerecognizing film criticism,exerting the role of film criticism and reconstructing the film criticism system in the context of new media.The main body of the paper includes the following seven parts:Chapter 1: Introduction.This part mainly elaborates the origin of the topic selection,the existing research situation,the research objectives,research methods and research significance of this paper.Chapter 2: Film criticism encounters new media.In the new media era,information dissemination has changed from one-way communication to interactive communication.Content users have also become producers of content.The trend of decentralized dissemination has become more and more obvious,resulting in the interaction of cultural dissemination,the diversity and openness of cultural expression,and the media of cultural aesthetics.This is the role of the new media era in the current changes of film criticism,which promotes the transformation of the overall characteristics of film criticism.Chapter 3: Evolution of the ways of communication and acceptance of film criticism in the new media era.From the era of traditional media to the era of new media,the forms of communication and acceptance of film criticism presents the transformations from point-to-point to cross-text,from paper to one-click,from overall acceptance to fragmented reading.New media film criticism has changed the unidirectionality and closeness of communication,with a wide range of dissemination and a wide audience.However,the virtual group communication without central structure has the disadvantage of lack of information filtering.Chapter 4: The change of the subject of film criticism in the new media era.In the new media era,the individual identity of the subject of criticism has been differentiated.Intellectual criticism still exists but withdraws from its central position.The public has risen to become an absolute subject in quantity.Professional film critics are also an important force in criticism.The group characteristics of the subject of criticism are characterized by publicizing their individuality,hiding their real identity behind the network,and consciously forming a group gathering with certain interests as its orientation.After analyzing the phenomenon of subject evolution,this paper focuses on the issue of discourse power behind the subject identity.Chapter 5: The discourse rheology of film criticism in the new media era.Diversified critical discourse is a remarkable feature of discourse formation in the new media era.Criticism discourse encounters deconstruction in the new media era,which is embodied in the deconstruction of traditional critical discourse by network language and the deconstruction of overall authority by fragmented language,leading to the moving and ambiguity of the meaning of critical discourse in the new media era.The system discourse,academic discourse and mass discourse of film criticism play their respective roles in the construction of pluralistic critical discourse.At the same time,folk discourse and professional discourse,national discourse and western discourse are also intertwined in the pluralistic discourse pattern.Chapter 6: Text paradigm and mode transformation of film criticism in the new media era.The new media criticism paradigm presents a trend of diversified development,and popular culture criticism and perception criticism are more influential and representative.New media film criticism is expanding in form,from literary criticism to visual criticism,from general criticism to micro-fragmentation criticism,from diachronic criticism to immediate criticism,which provides more possibilities for criticism.Chapter 7: Reflections on the construction of film criticism in the new media age.Firstly,it combs the construction problems brought about by the technological change of new media,which are reflected in the reconstruction of criticism under interactive communication and subject generalization,and the construction of criticism supported by mobile terminals and big data.Then it points out the problem of theoretical construction.It points out that the main problems of current film criticism are the confusion of criticism standards,the fragmentation of criticism theory and the moral disorder of criticism.Only by understanding the root causes of the problems can we construct film criticism that really adapts to the current context.Finally,it puts forward some general ideas on the construction of film criticism,establishes the principles and standards of mainstream criticism,enlarges the influence of mainstream criticism,standardizes the development of non-professional criticism,strengthens the symbiosis of professional and non-professional criticism,and strengthens the construction of mechanism.In a word,it is of great significance to think about the overall development and evolution of new media film criticism,and try to construct a reasonable and effective criticism pattern and criticism ecology.Firstly,it confirms the important influence and restriction of media context on the development of new media film criticism.The context of new media restricts the communication of language,and can also eliminate ambiguities and guide the correct understanding and transmission of the meaning of language.Secondly,it combs all kinds of problems and chaos of current film criticism.In the analysis of the media context and many elements of film criticism,this paper analyses the "marginalization" of academic criticism,the disorder of mass criticism,the lack of subjectivity of professional criticism,and makes a deep and rational examination of the phenomena of online water army,cool reviews,generalization of criticism and loss of value,revealing the deep-seated reasons behind the phenomena,thus putting forward beneficial suggestions for the rational construction of criticism.Thirdly,the construction of film criticism in the new media era should be rationally envisaged,and the pluralistic development of film criticism pattern should be advocated,so as to guide the specific practice of film criticism,promote the interaction between film criticism and film creation,and promote the healthy development of film criticism ecology.