A Research On The Jewelry Industry Competitiveness Evaluation

Jewelry industry is an important part of China's economic development.China's jewelry consumption occupies an important share in the international market.It is the largest consumer of platinum and gold in the world.It is also the largest jade consumption market and diamond market in Asia and the world.The development of China's jewelry industry directly affects the global layout of global luxury brand enterprises and the trend of international precious metals market and the price trend.Through literature and market research found that China's jewelry industry research is shallow,often stay in qualitative description,especially on the competitiveness of China's jewelry industry rarely mentioned.Study on the competitiveness of China's jewelry industry,to protect China's jewelry industry toward a more healthy,orderly and sustainable development,improve our ability to participate in international competition,China's jewelry industry investors primary investment evaluation,as well as for government policy makers to provide the theoretical basis and factual basis.This paper reviews the jewelry industry competitiveness of related concepts and theoretical basis,summed up the distribution and jade resources in China the characteristics and development status,discusses the development mode and trend of China's development environment and the development of new industrial policy,through the statistics and data analysis of China's jewelry industry scale,international trade and the outstanding problems.Then,the theoretical framework presented jewelry industry competitiveness evaluation,the factors affecting the competitiveness of the jewelry industry to discuss,to construct a set of effective to find out regional or national competitiveness or quality evaluation system by using the method of literature,statistics and expert consultation,thus put forward a set of evaluation methods of jewelry industry competitiveness.Then,through the AHP method and fuzzy comprehensive evaluation method,the paper compares the jewelry industry competitiveness of China and India and the three major jewelry industry agglomeration areas in china.On this basis,from the perspective of resources,industry and other aspects of China's jewelry industry to enhance the competitiveness of the policy recommendations.Through the above research,the results are showed:(1)The jewelry industry competitiveness is a comparative concept,is the country(or region)through the production and sales of jewelry products,jewelry enterprises provide pre-sale,sale,after-sales service,take the ability of market and profit,it is a real competitiveness and ability of sustainable development.(2)China's jewelry industry has a large scale,a large number of enterprises,and a wide range of stores;in recent three years,the import of jewelry has increased sharply,while the total amount of exports has shown a rapid decline.China's major import countries are unstable,only South Africa won the first or second place,Switzerland in 2016 for the first time in China's import country first;China's jewelry exports mainly for Hongkong and the United states.(3)the comprehensive score of Chinese and India were 59.554 and 50.477,the overall situation of China is more competitive than India;the regional comprehensive competitiveness of Pearl River Delta,Yangtze River Delta and Bohai jewelry industry were respectively 75.843,70.703,65.537,the Pearl River Delta is better than Yangtze River Delta,Bohai is relatively poor.