Research On The Key Technology And Application Of Transparent Supply Chain For Agricultural Products

With the improvement of people's income and living standard,the consumption view of agricultural product consumption is changing.More attention is paid to the quality and nutrition of agricultural products.However,due to the frequent occurrence of agricultural products quality and safety incidents and the asymmetric information of agricultural products supply chain,consumers can not build trust in high-quality agricultural products.The effective interaction and supply chain information sharing among producers,operators and consumers of high quality agricultural products is important to promote the healthy development of the supply chain of high quality agricultural products.This paper aims to improve the trust relationship between supply and demand of agricultural products,and achieve high quality and price,the concept of transparent supply chain of agricultural products is put forward.Providing a convenient supply chain information management tool for producers,providing matching information of high quality agricultural products for operator,providing full participation in the supply chain of agricultural products for consumer.After analyzing the key technical problems of the transparent supply chain of agricultural products,the following research work has been carried out:1)In the data storage and sharing for multi-source heterogeneous data of the Agricultural supply chain.The data sources and components of agricultural products supply chain were classified.After comparing and analyszing of the commonly used.metadata description methods and application fields,designed the description method of basic metadata + extended metadata based on the Dublin Core,achieved a unified description for the heterogeneous data of agricultural supply chain.Using the storage strategy of file system and relational database to realize multi heterogeneous data storage in supply chain.Based on the RSET service architecture and the JSON format,the data sharing of the supply chain of agricultural products is realized.2)In the low-cost supply chain management services for producer,after Investigation and research the existing relevant research results and analysis the current problems in the information technology application in domestic agricultural products supply chain management.For personalized response,poor scalability and high construction cost,promotion and replication of these problems.Cloud-based component design,has realized the new farm agricultural products supply chain management service platform,to loosely coupled business component to describe the agricultural products supply chain management under the different formats and common business requirements.Different agricultural enterprises in combination with the practical situation of their own,through the collocation of component form quickly tailored agricultural products supply chain management system,the loose coupling between business and component sharing good solve the problem of the flexibility and high construction cost,at the same time,the platform components of custom pattern accumulated for a long time,can enrich the platform resource,lifting platform for multiple formats,multi-user service ability.3)In high quality productivity and superior channel connection,in view of the current agricultural production and marketing docking platform of supply and demand information release pattern,for the problem of the two sides of production and marking can't get an accurate match,we tried to apply analytic hierarchy process(ahp)to matching agricultural production and marketing together,then according the problem of one-to-many requirements between operators and producers in practice,the study presents an improved algorithm of hierarchical analysis.On this basis,we established an new matching model by the five indexes that high quality of agricultural products,price,history information,supply time as the influencing factors,provides a model on both sides of the producers and operators.We established the distribution center of agricultural products to gather the high-quality capacity and the demand of channels together.Under the support of agricultural products supply chain data,we use two models that are sales determined by products and make-to-order to realize the "seamless joint" of high quality agricultural products production capacity and the demand of channel.4)In the context of consumer-oriented participatory experiences,the advantages and disadvantages of two new production and management mode of high quality agricultural products,agricultural products crowd-funding and community farm,in improving consumer experiences and promoting the establishment of trust between production and marketing are analyzed.Based on the analysis results,a system of consumer-oriented and transparent supply chain for agricultural products has been developed using the mobile internet technology.Under the support of agricultural products' supply chain,through the consumer-oriented information sharing model of full resume and real-time participation,provide consumers a channel which has no limitation on time and area,help them to participant the agricultural products chain synchronously at any time,and understand the supply chain process of high quality agricultural products and communicating with the producers.Therefore,by narrowing the distance between producers and consumers,we can achieve the increase in value of agricultural products through the establishment of recognition and trust for consumers on high quality agricultural products.5)Carry out an integrated application demonstration using the research results of this paper,by the combination of planting,breeding and other kinds of high quality agricultural products producing company around Beijing,and operating enterprise,such as Haier Yunchu,Shounong,studying the actual application results and the shortage,to provide valuable experience and distinct direction for the next step in research work.