Study On The Game Model Of The Co Production Of The Main & Auxiliary Manufacturers System

The competition among enterprises is not limited within the industry,most of the products are influenced by the complementary products in a certain extent,more and more enterprises expand its business outside the industry—?blue ocean zone?,and enterprise management innovation is imperative.However,complementary product strategy selection is a complicated system engineering,and it has been influenced by many factors,such as product development cycle,substitutability between the main body of the products,the complementarity between the main products and complementary products and decision model.Therefore,enterprises must seriously analyze the factors to effectively use of complementary strategies to achieve the profit.In this dissertation,based on the researches at home and abroad,regarding complementary manufacturers system as the research objective,in perspective of behavioral science theory,we explore the stability and optimal control problem of complementary manufacturing system.The main content of this dissertation is as follows:1.Regard the evolution process of complementary product strategy as research purposes,four kinds of complementary product strategy model are developed: no complementary product strategy model,unilateral complementary product strategy model,bilateral competitive complementary product strategy model,bilateral cooperative complementary product strategy model.Combining analytical model and numerical simulation method,studied the effect of parameter change on the system stability.The studies find that the unilateral complements strategy is unstable,the bilateral cooperation complementary strategy model is benefit to all members with the improvement of complementary.2.A dynamic Cournot-Bertrand game model of bilateral cooperative complementary product strategy is established using the nonlinear theory,and its complex dynamic features are searched using chaotic theory and simulation.The studies find system exists Nash equilibrium point,when the variable adjustment is too large,the stability of the system will change accordingly.The chaotic behavior of system can be controlled using parameter adjustment control method.3.Considering risk preference,quality investment and corporate social responsibility(CSR),three dynamic game model are developed: 1,2 and Nash game model.Using bifurcation diagrams,the largest Lyapunov exponent(LLT),0-1 test for chaos and parameter basin plots,the dynamic characteristics complex system are explored.The results shows that parameters have great effect on the system stability and should be kept in a certain range,otherwise the systems will enter into chaos through flip bifurcations.By comparing the performances of the three models,we can obtain that the Stackelberg game model has better stable than Nash game.