Research On Forming Mechanism Of Complex Consumer Products (CCPs) Companies Core Competitiveness Based On Context Theory

Complex consumer product, as a kind of consumer products with high technology, high added value and large-scale production, plays an important role in the complex technology products. It is an important source of innovation activity, to maintain the technology leadership and market competitive advantage, and the important area for improving the level of manufacturing industry, increasing technology and economy, promoting industrial structure upgrading of China at the same time. In recent years, although China has established its own industrial chain in the area of Complex consumer products such as auto mobiles, there is still a big gapcompared with developed countries, which has no competitive advantage not only in the international market, but also in the domestic market. However, some of Chinese Complex consumer products companies have survived and developed rapidly in the fierce competitive market environment, which raises this question what factors make these enterprises have such good performances? In particular at the stage of catch-up for China, in this condition of weak technical ability, economic integration and the gradual opening of the market which has gradually weaken the function of labor and government to gain the competitive advantage of Chinese enterprises, how to get rid of the technical difficulties, identify and utilize opportunitie fully is a greater challenge for Complex consumer products companies.Based on this reality, this study uses the interview method, single case study and multi-case study screening of representative Complex consumer products companies by grounded theory combined with Rost.CM content analysis software based on the context theory to extract and track the key context elements which form core competitiveness of Complex consumer products companies, constructs a model for the core competitiveness formation mechanism of Complex consumer products companies, and analyzes formation and evolution mechanism of different core competitiveness dimensions. Research which in theoretical contribution and innovation are mainly embodied in the following three points:1. It explores three key context factors which form the core competitiveness of Complex consumer products companiesContext theory provide important revelation for the core competitiveness formation of company, as phenomena and stimuli elements which exist outside the organization, a variety of unique contexts not only caused difference of key strategic elements of business, and also many other management practices, in existing research, many scholars make the extensive research of the key context factors which form core competiveness and their influence on the performance and innovation of companies, however, there is little research on the specific product (Complex consumer products) companies which rely on what context elements forming core competitiveness, based on this, this paper uses interview method which selects nine Complex consumer products companies covered by different types products, make the research of context factors which form Complex consumer products companies core competitiveness through grounded theory study, put forward three key context factors of agile supply chain, rapid learning and hard work attitude of forming Complex consumer products companies core competitiveness, that rapid learning attitude and hard work are two key context elements in which existing research has not been raised. It opens factor "black box" effecting core competitiveness of Complex consumer products companies from a new perspective (contextual perspective), and provides a new theory to explain sustainable competitive advantage.2. It constructs formation mechanism model of core competitiveness of Complex consumer products companies based on context theoryIn view of the existing studies which focus on exploring one of context factors forming core competitiveness of companies, and lack of research on multiple context factors and their effect relationship, this paper uses interview method to discuss the formation mechanism of core competence of specific products (Complex consumer products) companies, On the basis of presenting three different levels of context factors, it put forward interation impact between agile supply chain, rapid learning and hard work attitude of three different level context factors on the company core competitiveness, and build mechanism model which context elements influence Complex consumer products companies core competitiveness. This research complement the relationship between existing context element which form company core competitiveness (agile supply chain) and two key context elements (rapid learning and hard work attitude) which has not been raised, while helping to reveal the underlying mechanism which different context elements influence in the process of Complex consumer products companies core competitiveness formation.3. It explores the formation and evolution mechanism of supply chain agility, fast learning and hard work attitude of Complex consume products companiesGiven existing research lack of formation and evoluition mechanism of specific context factors which form company core competitiveness. Paper uses case study by the grounded theory of open coding, axial coding and selective coding of three steps which combined with Rost.CM content analysis software to analyze data from multiple sources to obtain formation and evolution mechanism of supply chain agility, rapid learning, and formation of hard work attitude of Complex consumer products companies. Three aspects of distance, rich collaboration and trading regulation complement unique formation mechanism of supply chain agility of Complex consumer products companies, this paper explores the different roles of the formation elements, proposed collaboration richness and trading regulation are the focus elements to achieve agility supply chain, and open the "black box" of relationshiop between supply chain agility performance, focus and auxiliary elements evolution in the process of supply chain of Complex consumer products companies which form agile. That learning from different aspects based on different knowledge enrich the unique formation mechanism of rapid learning, recognizes the dynamic configuration and evolution between different level knowledge of common and core, and three forms learning of ism, imitation learning and cooperative learning. In aspect of hard work gene reveals unique conversion mechanism of hard work attitude, while combined organizational support and transformational leadership which independent as a corporate employee attitude affecting element, to turn on the formation mechanism which a single factor can not answer the formation mechanism of staff work hard attitude of Complex consumer products companies.This paper is organized as follows:in the first section, the research background, issues, significance, research methods, technique road, research content and main innovations adopted are proposed; In the second section, the relevant literature are analyzed from complex technical products, companies core competitiveness and context perspectives; In the third section, research framework and methodology of key context factors, mechanism model of complex consumer products companie, formation and evolution of each core competence dimensions are proposed; In the fourth section, key context which form Complex consumer products companies core competitiveness are explored based on interview method, mechanism model are build to reveal the influence mechanism of agile supply chain, rapid learning and hard work attitude of different levels of context factors on the Complex consumer products companies core competitiveness; In fifth section, supply chain agility formation mechanism of Complex consumer products companies is discussed based on a single exploratory case study, and analyzes different roles and dynamic evolution of distance, rich collaboration, commitment, adaptability and trading regulations at different stages. In section six, rapid learning formation mechanism of Complex consumer products companies is discussed based on exploratory single case study, at the same time dynamic configuration and evolution between general and core knowledge of different levels, and ism, imitation learning and cooperative learning of three learning at the various stages are revealed; In section seven, work hard attitude formation mechanism of Complex consumer products companies is explored based on inductive multiple case studies, and analyzes influence process of organizational support, transformational leadership and hard work genes on the hard work attitude; In section eight, the main conclusions, main innovations, research deficiencies and future prospects of this paper are proposed.