| After 30 years'development of reform and opening up, China has transformed from weak tourism country to the major tourist destination, and began to move forward to the tourism power. However, the industrial scale expansion is epitaxial growth, to achieve high efficiency in development goals, we must constantly optimize the structure of tourism industry. For the tourism industry in Jilin Province, currently there are three 5 A level,114A level scenic spots and other tourism resources, which has made tremendous contributions to the total economic growth of Jilin Province. However, in order to achieve sustainable and connotative development, it is still important to invest a lot of energy to optimize industrial structure. Based on the relevant researches, this paper analyzes the development status and bottleneck of the tourism industry in Jilin Province, and then explores the optimal path of practice and corresponding countermeasures. This research is benefical to provide intellectual support for optimizing and upgrading the structure of tourism industry in Jilin province, and provide samples to explore similar problems in other areas.Optimizing the structure of tourism industry in Jilin province is a pressing matter. It is the pursuit of the times for development of tourism in Jilin Province to optimize the industrial structure and solve major problems restricting the economic structure of continuous operation, which forms the realistic background of this study. This paper uses the following methods:the relative difference and absolute difference analysis, Lorenz curve, Gini coefficient analysis, gray correlation analysis method, premise of self-reflection, countermeasure study direction, and the conclusion summary methods. This paper will define the tourism industry structure as two levels of unity:the relationships between the various departments within the industry and the tourism industry with related industries, and relationships of unified internal technical contact between industries taking food, shelter, transportation, travel, shopping and entertainment as the core of tourism. This paper also summarizes and refines relevant theories: the industry relevance theory, location theory, central place theory, growth pole theory, sustainable development theory and other related theories, which lays the foundation for the thinking mode of the paper.After entering the 21st century, the improvement of industrial structure has become the main lever of tourism development in Jilin Province. However, there are also many problems. For example, stimulating investment and consumption driven occupy the relatively low share; tourism product supply problems and structural contradictions are still prominent; tourism infrastructure construction lags behind relatively; the overall quality of practitioners'team is not high, and so on. From the industry dimension, the travel industry, hotel industry, scenic, tourism commodity industry all have their own contradictions crux. From the spatial layout, the coordination in the tourism development among the central city, the eastern forest, and the western prairie wetland needs to be strengthened. At the same time, there are still a series of constraints in optimizing the structure of tourism industry in Jilin Province. From the given aspect of tourism resources, tourism resources in Jilin Province is rich, but not outstanding. Although the Changbai Mountains and other natural resources, and Puppet site and other human resource endowments are deep, the visibility and exploitation rate is still relatively low. From tourism human resources, growth in the number of employees and their quality of stagnation forms an opposition, and there are still some forced consumption ills caused by the tour guides From tourism capital supply side, the start of traditional program and continued construction project received strong support from the government, and guiding social capital into the tourism industry and cultural industries with tourism property is still significantly lagged behind. From tourist technological level, scientific and technological content of the traditional tourism projects enhanced in a relatively slow way. People employed in animation, 3D and other new tourism projects of new technology application model need to be improved. The investment development in tourism investment structure, large tourist groups, "the top 100" travel agencies, the new 5A level scenic spots and five-star hotels is relatively rapid. While the soft power development in tourism and cultural studies, cultural values and development, regional folklore protection is weak.Therefore, Jilin province should expand its implementation dimensions optimized by its tourism industry structure. From the perspective of dynamic optimization, Jilin should give full play to the government-driven, market-driven, business-driven combination of utility, based on the development vision of the mixed economy to strengthen the economy. From the optimization contents, one is to optimize the products, strengthen processing and value-added production and go prominent Kanto customs, pay attention to the credibility of the quality of the product development. Second is to optimize industries. While upgrading the existing structure of tourism industry, Jilin should focus on exploring the tourism potential of Jilin radio and television networks, Changying group, Liulaogen theater and other cultural enterprises, integration, and integrate enterprise resources in the "Grand Tour" field of vision. The third is to conduct space optimization, building central city groups taken Changchun, Jilin integrated development as the core and Siping, Songyuan, Meihekou as auxiliary. Jilin should build the middle and lower reaches of the Tumen River town tour mainly in Yanji, and supplemented by Hunchun, build the south-central town tour mainly in Tonghua, Baishan, supplemented by Changbai group, and build the western town tour in the center of Baicheng groups. The purpose is to strengthen regional characteristics, prevent similarities in thousands of cities, and attract more tourists. Third, it is necessary to optimize the space, key construction in Changchun, Jilin integration development as the core, to Siping, Songyuan, Meihekou assisted in the central city group; in Yanji, Hunchun, supplemented by the Tumen River downstream of the urban cluster; Tonghua, Baishan, supplemented by the Changbai Mousaiain in the south of urban group; taking Baicheng center towns in the West Group. To strengthen the regional characteristics, to prevent thousands of city side, attract tourists.Based on the analysis, the paper puts forward specific countermeasures and suggestions to optimize the structure of tourism industry in Jilin province. First, Jilin Province tourism industry structure optimization principles and objectives are clearly seen from the perspective of the top-level design. Namely all these are based on the market principles of planning guide, the operation of the market, stimulating investment, reform and innovation and sustainable development. Thus, Jilin may establish some development goals of carrying out a major tourism infrastructure development project, creating international well-known tourism industry gathering area, improving the network of tourist routes, high grade tourism highway construction and key scenic spots of high speed railway construction. Secondly, the paper studies the system structure of tourism industry in Jilin province. From the industry internal structure optimization, Jilin should focus on doing a good job of clear property rights of tourism resources, and actively cultivate large tourist groups. Discrimination pricing of tourism industry should be enforced and oriented investment in tourism industry should be strengthened. Tourism industry scale accelerates regional economic integration process of tourism; tourism product structure of the system, the overall package and joint promotion of tourism products. Jilin should make up the weakness of tourism elements and do a good job in the construction of the tourism professional talent team. Jilin also should tap tourism resources, to create well-known brand in Jilin tourism and so on.From the optimization of industry spatial structure, Jilin should base itself on the province's urbanization pattern and urban tourism development highlighting minority amorous feelings and strengthening the regional characteristics. It is also important to connect the advantage of natural resources and form the ecological experience which perfects the layout of the double triangular space. Next is to actively build optimization system of Jilin province tourism industry structure. The first is to strengthen the security of organization, giving full play to the leading role of the government. The second is to strengthen the financial security, further improving the investment and financing system. The third is to strengthen personnel security, optimizing the supply structure of tourism talents etc. |
PDF Full Text Request