Optimization Of Milk Industrial Chain Based On Food Safety

With the development of Chinese economy and improvement of people’s living life, dairy products have become a necessary food and an important source of protein in daily life. Driven by the huge market demand, the dairy industry has been growing rapidly. Meanwhile the the safety of dairy products has become an important issue, as a series of food safty scandals happened recently, like Sanlu melamine incident and Mengniu aflatoxin event, which make the safety of dairy products attracting the whole society’s attention.The safety of dairy product involves the whole industrial chain. In order to ensure the safety of dairy products, the most important move should be optimizing the supply chain. Through appropriate economic incentives and policy guidance, inducing the producers to ensure the safety of dairy products as their conscious act, after analyzing the characters’ safety production behavior. In this paper, optimization of dairy industrial chain is studied, including:(1) The impact of policies, which involved the whole supply chain and were approved after Sanlu melamine incident in2008, on the development of dairy industry and the safety of dairy products.(2) Analyze farmers, milk stations and dairy processing enterprises’safety production behavior and the factors influencing their behavior, the existing safety problems with these characters and the impact on the safety of dairy products.(3) Explore the effect of consumers’consumption behavior on the development of dairy industry and optimization of supply chain. Including the impact of consumers’awareness on their willingness to pay for organic liquid milk, and consumers’ preference between domestic and foreign brands of infant formula.(4) Investigate the status of food safety regulation and monitoring system, existing problems and possible optimization direction.(5) analyze and summarize Zealand, Australia, the United States and the Netherlands’experience about the development of dairy industry and optimization of supply chain, providing a reference for the optimization of Chinese dairy industrial chain.The main conclusions of this paper:(1) Chinese dairy industrial chain is converting from a scattered and loose chain to a compact one, which is more favorable to the safty of dairy products.(2) Farmers’ safety production behaviors influence the safety of raw milk significantly, and the scale farmers’ safety production behavior is much better than small family farms. In sum, there are still a lot of safety problems in the farming section.(3) The number of milk station is decreasing, but the facilitieses and testing capabilities have significantly improved. Form the perspective of supply chain, the role of milk station is changing and increasingly blurred.(4) Frequent safety incidents of dairy products indicate that there are still a lot of severe safety problems in the processing section, although the processing enterprises are strengthing their safety control.(5) Most of consumers choose to buy foreign brands of infant formula, considering the safety of dairy products. The safety has a long and profound influence on consumers’consumption. Consumers’awareness can enhance their willingness to pay for high-quality organic liquid milk significantly.(6) Law and regulation system of the safey of dairy products is good, but "how to regulate"issue remains unresolved.(7) Compact supply chain, partial or full vertical integration, reasonable benefit distribution mechanisms in the supply chain can ensure the safety of dairy products, which are the great experices form developed countries, and providing useful reference for us.Features and innovations of this paper:(1) Building the scientific index system of farmers’ safety production behavior, then empirically analyze its’ influence on the safety of raw milk.(2) Explore the producers’ safety production behavior and its influence on the safety of dairy products from the perspective of industrial chain, which is very helpful to grasp the main reasons of safety issues.(2) Organization mode, distribution of benefits and flow of information, these issues were merged in different analysis sections. We also try to analyze the impact of consumers’ consumption on the optimization of industrial chain.