The Research On Operation Management Of Green Ecological Urban Area

China will be in the unprecedented process of urbanization over the next20to30years. Large-scale urban construction will bring a lot of energy and resourceconsumption. This will cause intense and lasting influence on the ecologicalenvironment, and bring great challenge on the resources security, energy security andecological security. Changing the development mode and exploring the sustainableurbanization strategy have been the core problem to realize the society, economy andenvironment coordinated development. Since the1970s, the UNESCO put forward theconcept of "Ecological City" in the "Man and Biosphere" plan, related theory andresearch of the ecological city has been in a widely concern. Some domestic cities alsointroduce the ecological idea in the construction and development of the city. Puttingforward theconcept of Green and Ecological Urban Area “GEUA” is aimed at thatthe construction of new urban district is the main mode of urbanization in China. Theconcept of GEUA and is complementary to the Ecological City. It is based on theconcept of Ecological City to further improve the theory, to adapt the demand of thenew-type urbanization of China. Looking from the current research situation at homeand abroad, the research on GEUA more focused on the concept, planning, design, andindex system, etc., and the research on the operation management is relatively lack,there is a theoretical gap. At present, some GEUA have been gradually turned into theoperation management stage, that there is an urgent need of the appropriate operationmanagement concept and management mode. And this is the starting point of this study.The paper adopts the method of combining theory and practice, with the operationmanagement of GEUA as the research subject. The content of the research includemanagement mode, the marketization of the municipal facilities, community serviceconcept, incentive and guarantee mechanism, etc., The purpose of the research is toimprove the operation management theory and provide practice and reference forGEUA. The concrete research content summary as follows:Firstly, the GEUA operation management problem identification. Analyzing theconnotation of GEUA and its operation management, and using construction practice ofsome GEUA for reference, to analyze the influence factors the existing problems of theGEUA operation management. Pointing out that the conflict between the stakeholderinterests, imperfect policy system, unsuited management mode, lacking evaluation regulatory mechanism, imperfect incentive mechanism are the main problems in theoperation management of GEUA.Secondly, the GEUA stakeholders co-governance management model research.Analyzing the responsibility, authority and benefits of the main stakeholders based onthe stakeholder theory. Building the GEUA stakeholders co-governance mechanism,including the full participation decision-making mechanism, the broad participationexecution mechanism, the mutual supervision management mechanism. Analyzing theconstruction of the GEUA stakeholder cooperation alliance, and the enlightenment forthe cooperation alliance base on the efficiency axiom, the symmetry axiom and theadditivity axiom of the Shapley Value.Thirdly, the GEUA municipal utilities industry market mechanism research.Researching on the construction of the GEUA municipal utilities industry marketservice model in the light of the characteristics of municipal utility industry, includingthe institution reform for enterprise operation model, the service management contractmodel, the franchising model, the community self-built proprietary model. Then, puttingforward some suggestions on improving the GEUA municipal public utility market.Fourthly, the GEUA community service philosophy research. Putting forward theconcept of green property management and analyzing the construction of communityservice mechanism in the concept of green property management. Based on the actualoperating situation, analyzing the problems and practices of the operations managementof the green building, and putting forward some countermeasures to improve theoperations management level of the green building. Putting forward the concept ofproperty energy management, and analyzing the construction of the service mode,including general contracting mode, carriers mode, complex mode, service operationmode.Fifthly, the GEUA incentive and guarantee mechanism research. Building acomprehensive economic analysis model of energy conservation and environmentalprotection project, based on the theory of financial evaluation, external economy theoryand real option theory, and analyzing the model’s enlightenment for the GEUS incentiveand guarantee mechanism. Building the GEUA incentive mechanism by analyzingexternal economic benefit, designing incentive mechanism and incentive measures.Building the GEUA guarantee mechanism, including the whole process supervisionmechanism based on the index system and the establishment of feasible technologysystem. In conclusion, this study using the theory of management and economics，exploring operation management service mechanism of the GEUA, based on thepractice. This study not only helps to improve the operation management theory systemof GEUA, but also can provide beneficial theoretical basis and basic methods for thegovernment.