A Study On The Change Of Interpersonal Communication Mode And The Reconstruction Of Social Organization

In the contemporary society, tourism activity has gradually become one of the most important human social activities. Tourism not only has great era influence on the economy industry, but also creates a new mode of interpersonal communication and reconstructsthe social organization, and the latter two have become the main influence content of tourism on the whole social ecology. The tourism culture researchhas become a very popular research subject in contemporary academic study.At present, the tourism economics, tourism sociology, tourism anthropology and folklore tourism study are the main subjects of the tourism studies, while each of these different subjects has its insufficient. Tourism economics and tourism sociology have some disadvantages in the reductionism and centralization of their academic research.While although tourism sociology and tourism anthropology are inclined to support that the tourism itself is the interactive construction of the different groups of people in society, which is reflecting the deepen of the academic access, but when they face the complicated interpersonal relationships formed by the modern tourism, they can provide no appropriate construction resources for the present tourism relationship to negotiate a contract. For this reason, we have urgent need to develop a research perspective which is beyond the traditional tourism economics, geography, tourism anthropology and tourism sociology, and look forward to construct the "Tourism Folklore" which has focus on the "conventionalized" relationships in the tourism association. Thus, on the one hand,we can confirm the attribution of the interpersonal association in modern tourism, on the other hand, we can promote the traditional folklore studies advance and develop with times. To realize those purposes, we have some research methods as follow: investigating the development history of Chineseand Western tourism, deeply illustrating the tourism activity, constructing the mode of the tourism associate relationships and analyzing the representative tourism case.There are some differencesbetween the ancient and modern human tourism activities. Whether in China or Western, the social characteristics of the ancient tourismas a "sacred journey" are guiding people to realize their personality sublimation and belief converts, overall are self-reclusive andanti-social organized, but the ancient tourism in pursuit of "holy" and the modern tourism of "freedom" contains the same psychological mechanism, it is the internal opportunity in which the ancient tourism turn to modern tourism.Modern tourism generated in the change of the human economic structure brought about by the industrial revolution, which provide it the economic structure, transport facilities, disposable income and demand mechanism; in terms of demand, the alienated labor caused by the modern industry revolution made people initiatively ask for the "Anomie" moment in which they can temporarily get away from the reality life and value order. The modern tourism just is the "Anomie" act of people to be out of the reality order tentatively. And, with the increasingly profound alienation of human nature caused by industry revolution, the "Anomie" desire of modern people is increasingly general and normalized. More and more tourist groups "on the way" are tend to construct the self-organized tourism social identity by the increasingly-developed tourism infrastructure and the mainstreaming leisure value, after they lost the happy expectation to the real world, thus modern tourism presents its social self-organization feature, and the tourism leisure era has come. Compared to the west developed capitalismcountries, China has some difference in the time point and opportunity for entering to the leisure era.As a social self-organization behavior, modern tourism differs from other social organizations in its construction way, its core organization mode is that the tourist groupsas"strangers"meet with other"strangers".Tourists construct their instantly organization through "conventional" contract way atunder unpredictable circumstances, in this sense, the modern tourism itself is a kind of folklore. Society Modern tourism’s social self-organization can establish stable communication structure through the "conventional" mode, which is called "Tour-Relation";"Tour-Relation"is the typical form of the folkloric modern tourism.The associate structure of the "Tour-Relation" contains six subject elements and six communication modes.It’s the "conventional" folklore communication mode instead of the existing interpersonal relationship mode is the framework to hold the communicational "Tour-Relation". The internal logic of the "Tour-Relation" contains three stages occurring in sequence:"anonymity","acquaintanceship", and "relationship"; the external opportunity of the "Tour-Relation" are the various "medium" factors in the tourism activities such as the special people or some specific things in the tourism; and at last, the folklore image which the "Tour-Relation" presents, has some common ground with the traditional folklore image in the so-called "performing imitation relationship". The interpersonal feature of the Tour-Relation" decides it has some natural advantages in cultivate the civic awareness of "Equal" and "Cooperative",it’sa efficient path to promote the social equality and justice, to optimize the social structure, and to resolve the social conflicts.The interpersonal "Tour-Relation" is the core of modern tourism experience, thus the key point to develop the modern tourism industry is to fully develop the rich interpersonal communication content in tourism activities, and the most appropriate one in the various traditional tourism resources is the folklore interpersonal communication. The transformation from "folklore tourism" to "folklore-oriented tourism development" is natural. For example, the key to success of the "New Year Celebration of Friendly ShanDong" which is promoted by Tourist Administration of ShanDong Province, just lie in releasing people’s communication demand generating in folklore tourism on Spring Festival holidays, and producing various tourism folk customs on the basis of traditional Spring Festival customs.The "Tour-Relation" in the Spring Festival custom tourism makesthe "New Year Celebration" an experience feast in which the tourists "get-together"with local people, realizing the tourism benefits in industry, society and culturesimultaneously.In brief, the core and inner logic of modern tourism influence is to guide people to realize their ultimately self-identity through creating a brand new interpersonal communication mode in tourism which can be called "Tour-Relation". In this sense, tourism itself can be seen as a modern ceremony which contains rationality of public communication, and this is the ultimate point of the Tourism Folklore research.