Dilemma And Selection:Research Of The Market Operation Of Xinjiang Sports Nonprofit Organizations

Resource competition in the era of Globalization makes non-profit organizations all over the world actively seek Market financing channels to maintain the operation of the organizations and a social mission. A lot of practice has proved that the market operation of non profit organization helps organizations to achieve fiscal balance and better serve the public interest. Marketing operation of sports nonprofit is the trend of the development of the sports nonprofit organizations in China, It is the objective demand of the sports public services market operation in China, It is also the development of the real needs of our country’s sports to non-profit organizations. There are few research achievements of the market operation of non profit organization. it Is an in-depth study of the marketing operation mechanism of nonprofit sports organizations, Xinjiang non-profit sports organization as an example, Using the method of literature, questionnaire survey method, interview method, mathematical statistics method and other methods. The main conclusions are:(1) The Xinjiang nonprofit sports organizations:do one tube should be separated, daily guidance should be strengthened; Difficult to raise funds, the operation of the market needed; Activity content missing features; integrate into the local culture; Improvement of volunteer training, increase exchanges; Increase the scale and quantity, the implementation of preferential policies to encourage.(2) The market operation is necessary and feasible. Sports nonprofit sports organizations operating mechanism refers to the impact of various factors nonprofit sports organizations to adopt market-oriented means to operate the structure, function, and their relationship, and impact of these factors play a role in the process and the role of the principle and operation mode functions. Xinjiang sports market operation mechanism nonprofit organization run by the market mainly basic model, tax incentives motivating factor volunteers building mechanisms, micro-marketing model, and the Balanced Scorecard performance measurement system structure. (3) Nonprofit organization Xinjiang sports marketing operation can use within the organization enterprise management, implementation services may charge less than the market price, can buy sports public participation in government service, and business cooperation and competition can be carried out based on the purpose of the organization for-profit behavior.(4) Our urgent need to develop a relatively uniform laws, norms nonprofit organization dedicated tax system, Which specializes in nonprofit organizations standardize tax system, tax incentives body and clear regulatory agencies; types of tax incentives to increase nonprofit organizations to improve the ratio of corporate giving tax breaks to allow for in-kind donations deductible, add a personal donation tax incentives; In the tax concessions should distinguish between public welfare and mutual benefit non-profit organizations, according to public scope, the former more than the latter shall enjoy tax incentives; Meanwhile, non-profit organizations should be allowed to profit sports activities, but the tax should be considered acts of nature and its benefits, and operating income related to the purpose of the organization to enjoy income tax and VAT and other tax incentives, and the organization should be irrelevant to the purpose of their operating revenues the proportion of investment for the organization of public events to enjoy tax benefits; To protect the openness and transparency, the government should adopt supervision, social supervision, industry self-regulation on a combination of non-profit organizations to supervise business activities.(5) There is a lack of Xinjiang Sports nonprofit organization marketing concepts, marketing capabilities, insufficient marketing funds reality, the use of micro-marketing model is feasible and effective. Xinjiang sports marketing model by a non-profit organization micro blogging micro-marketing and micro-channel marketing with the completion, the main push micro blogging marketing brand, the main push micro-channel marketing activities, and service groups to communicate directly.(6) Non-profit volunteer sports organizations in Xinjiang mainly from welfare social sports instructors. For sports training and management situation in Xinjiang volunteer non-profit organization, learn from the experience of developed countries, non-profit organization of volunteers to build Xinjiang sports training mode. The model uses under the government’s funding and guidance, universities and professional sports have sport two paths by the non-profit organization co-culture of Xinjiang. Xinjiang Sports nonprofit volunteer management, including needs assessment program designed to recruit volunteers and volunteer recruitment marketing programs, volunteer recruitment, interviewing and screening volunteers, volunteer training, supervision and motivation of volunteers, volunteer the performance evaluation.(7) Non-profit organization may be cited Xinjiang Sports Balanced Scorecard performance management system. Performance evaluation index system is divided into four major levels,10and32key drivers of mobile targets. With this performance evaluation system that reflects the differences between organizations, but also a clear understanding of the reasons for inadequate performance. Xinjiang Sports nonprofit organizations using performance assessment scale to assess the three runs better Xinjiang Sports nonprofit organizations, concluded that there are non-profit organizations in Xinjiang sports market trends and the desire to run, but the financial system is not perfect, financing capability lack of self-growth tissue culture inadequate internal management factors affecting the loose organization can not continue to run.