| Consumption is essential to the survival of human social activities, also it is the basic impetus to social progress and economic development. College students’consumption behavior and consumption concept is not only influence their school life and development, also plays a key role to scientific consumption in the society. Through the study of contemporary college students’ consumption view education, advocate the scientific consumption view, the purpose is to promote the overall development of people, and promote the progress of the society.First, research the consumption theory at home and abroad, from the theoretical basis of education, analysis of China’s traditional consumption thought, the western consumption theory and marxist view. Points out that the consumption view of marxism is the basis of consumption education theory, this chapter mainly analyzes the basic views of Marx and Engels about consumption. At the same time, this paper introduces the main content of our traditional consumption idea and main consumption theory in western societies.Then, the research of the current situation of college students’ consumption, analysis the characteristics of college students’ consumption behavior, the main problems and the cause of the problem analysis.Based on this, the paper analyzes the college students’ consumption view education are faced with the problem:Problems existing in the education idea is the lost from the traditional education concept, the impact of consumerism and the loss of subjectivity education; From the construction of ideological and political education content system requirements and the contradiction of college students’ consumption education to elaborate content consumption education problems; Problems existing in the education method is:blind from ancient, lack of practice and innovation education method, etc.Finally, in view of existing problems, the causes of problems and the basic idea of education, puts forward the countermeasures to solve the problem. From the abstraction of the education standard, education implementation and weakening of formal education, the main body of education of complicated ecology to analyze the causes of problems. On this basis, the measures in the improvement of education has carried on the comprehensive analysis, improve the consumption view education principles, methods, main content, and improve the specific channels of education, such as school, family, community, media and government, etc., to enhance the actual effect of college students’ consumption education. |
