The Practice In The International Communication Of Sports Culture And Concept Exploration

With the continual processing of international communities in seemingly opposite globaland national direction, the question of culture as the sign of human existence within thetransmission context is under discussion for a long time. Scholars who give attention to theappearance of sports make efforts to conduct dual research on existing sports events withinthe context of culturology and transmission context. The research, for the most part probesinto "good sports events at both home and abroad". However, there is little attention paid toexplore the macro research of sports culture international transmission. More efforts shouldbe given to present the concepts of transmission in different historical periods. In this paper,the analysis of sports culture international transmission in recent400years has been made toshed lights on the laws of transmission as well as the research orientation, based on whichsome practical suggestions concerning sports culture international transmission are putforward. Hopefully the study made in this paper will be of some theoretical significance andpractical value.The methodology applied in this paper includes historiography, anthropology andsociology, and this paper is organized in four parts: introduction of the problem—practicalanalysis—theoretical foundation—theoretical applicationThe research indicates that (1) sports culture international transmission displays differentcharacteristics in different historical period; a positive correlation is found between the effortsshared on sports cultural transmission and national comprehensive strength; the successfulsports culture transmission is the product of initiative adjustment to exterior context. Apowerful propeller will be helpful to promote sports culture international communication;sports culture international transmission should take full advantages of the influence ofinternational platform; continuous innovation serves as critical element in the successfulsports culture international communication;(2) in17thcentury, English witnessed the naturalspread of sports culture international transmission; in18thcentury, initiative and positivecultural transmission strategies dominate the characteristic of social landscape due to thetransformation of global situation; in the last30years of19thcentury, with the help of itseconomy and religion, America spreads its sports culture to every corner of the world; after the middle of20thcentury, the world has witnessed the transition of sports cultureinternational transmission in the domain of culture;(3) the sports culture internationaltransmission in China displays the following characteristics: economic development serves asthe solid foundation of sports culture international communication; national culture strategysets the direction; and need for state-of-the-art innovations poses challenge;(4) the exampleof international transmission of Shaolin Kung Fu and Tai Chi shows that the internationaltransmission of Chinese sports culture is undergoing a period from disorderly to orderlydevelopment with distinctive transmission modes being applied to different sports events;(5)it is necessary to put forth the concept of pluralized sharing of sports culture based on thedimension of China, world and sports. As far as China is concerned, the proposal of conceptof pluralized sharing conforms to its tradition and whole situation; as far as the world isconcerned, the concept of pluralized sharing reaches common ground between plural cultureand shared culture; as far as sports discipline is concerned, because of its dual genes in bothanimal nature and cultural nature, the concept of pluralized sharing lays discipline basis.The research suggests that (1) the concept of sports culture international transmission inChina should be upgraded to close relate to national development, dispose heavy historicalburden, shoulder the responsibility as a major power in the world and build internationalconcept of pluralized sharing;(2) strategies concerning international transmission shoulddiffer according to different sports events;(3) the main body of international transmissionshould face different duties. Party and government organs should set clear lines about "whatto do" and "what not to do" while social organization should stress the implementation of"personnel arrangement" and "affairs"; the transmission conducted by units should setscientific definition of "point, line and area" while when the transmission is conducted byindividuals, they should be under the exterior supervision and their quality and qualificationsshould be improved;(4) in the international transmission of traditional sports culture, there isno necessity to stress skills or doctrine, instead, the basic ideology of "one divides into twoand two merge into a single whole" should be set up;(5) circle of culture in East Asia, Indiaand North Atlantic should be the first area in the international transmission of traditionalsports culture, and circle of culture in East Europe, Latin America and Africa are among thesecond and Middle East the third.