Development Of Regional Culture Industry And Its Policy Choice

As the most promising "Sunrise Industry" in the21st century, culture industry has become an important measure of the national and regional economic and social development level. Culture industry of all provinces in our country developed during the process of Reform and Opening-up and economic construction, presenting their own regional characteristics. The development of the regional culture industry of Zhejiang province is a typical representative. The development process of the regional culture industry of Zhejiang province, together with its typicality, firstly offers us an important angle of view to research on the development of Zhejiang’s culture industry, namely to analyse the cause for rise, feature and competition ability of the Zhejiang’s cuture industry from the perspective of government and public policy. Secondly, it provides us the possibility to carry out public policy analysis on the development of Zhejiang’s culture industry:to what extent does the major province of culture and the powerful cultural province promote the development of regional culture industry on earth? Thirdly, it supplies us with necessity to make in-depth study on issues like functioning pattern and macro-administration mechanism on culture of the government in the development of Zhejiang’s regional culture industry, which gives universal meanings to the development of culture industry of all provinces in the country. And finnally, it needs to conclude and introduce the general experience of distinctive county culture industry development in the development of Zhejiang’s regional culture industry.Therefore, one of the major research methods of this paper is documentary analysis. With theories of related subject, it studies deeply on system, mechanism and developing model of culture industry of Zhejiang province. The second method is survey research method, field survey was carried out on typical region, department and orgnization of Zhejiang, and SWOT was used to make quantitative and qualititave analysis on competition ability of Zhejiang culture industry. The third method is comparative analysis approach, by which I comprehensively analysed culture industry system, mechanism, related datas in different terms and environments, inside and outside the country as well as the province. Innovative research outcomes has been achieved through deep exploration and study on contents and objects.Firstly, the regional characteristic is more and more distinct. The development of regional culture industry and culture undertakings is always closely combined with the reform of culture industry and cultural system. Sencondly, the development course of the Zhejiang’s culture industry indicates that the rich regional culture resources of Zhejiang province, the participation of private capital, the support from technologies, the driving force of government and its public policy are the major reasons for the rise of Zhejiang regional culture industry, and last one is the key factor. Thirdly, the basis for the forming of the public policy environment for the development of Zhejiang regional culture industry is the construction of the major province of culture and the powerful cultural province of Zhejiang. It is under this great strategic background that Zhejiang’s unique culture condition, ecnomic developing condition, technology condition and market capital condition played an more important role. Fourthly, regarding to Zhejiang regional culture industry, from industrial scale, added value of industry per year, to the amount of culture industry groups with a certain economic strength and brand popularity, and the amount of listed corporation of culture industry, great achievement was made in all of them. However, we still face with great opportunities and challenges for development. Therefore, to carry out the culture industry integration strategy, talents strategy, culture market cultivating strategy, regional culture industry clustering strategy, culture industry "go global" strategy, and culture products advancing stratgy is the key factor to improve the competition ability of Zhejiang culture industry in the new historical period. Fifthly, the governmental function adjustment in the development of the Zhejiang regional culture industry is the premise of strategy implemention. Strenthing and improvement of the government functioning pattern is the systematic precondition for the further development and advancement of the Zhejiang regional culture industry. Sixth, on the basis of the improvement of government macro-administration system, define the key areas for advancement of Zhejiang regional culture industry stratgy according to thoughts of public culture service system construction, of morden communication system construction, of traditional culture inheritance system construction, of integration of culture-economy-technology. Seventh, as the feature of the development of Zhejiang regional culture industry, county culture industry is generated under the background that the major province of culture and the powerful cultural province was strategically programmed and energetically impelled. Dongyang’wood carving, Zhejiang Song and Dance Theater, Yiwu’s culture products industry, Hangzhou’s animation industry, Hengdian’s movie and TV industry particularly reflect the basic model and major experience of the development of Zhejiang regional culture industry.In general, the development and rise of Zhejiang regional culture industry is closely related with the impelling force from the government and its public policy, and this impelling force is onging under the strategic programming of the major province of culture and the powerful cultural province. Driven by effective public policy of the government, Zhejiang regional culture industry has formed a series of concrete methods and efficient solutions for its macro-administrative system and accelerating culture industry development, which will energetically advance the construction of the powerful cultural province as well as the upgrading of culture industry,...