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Based On The Information Demands Of The Body Language Design Research

Posted on:2015-01-02Degree:DoctorType:Dissertation
Country:ChinaCandidate:D YuanFull Text:PDF
GTID:1265330425494372Subject:Visual communication
Abstract/Summary:PDF Full Text Request
My dissertation focuses on image analysis emphasizing how information is communicated through graphic design expression characteristics. One important characteristic, body language evolves from our biological, psychological, social and cultural influences.My paper is divided into four sections:The first section begins with the hands, a local part of the body. The hands have both mechanical function and symbolic meaning. Next focus is facial expressions, from which many emotions can be communicated. The features from the face maybe used to express many different ideas and meanings. Finally, examine how body language expression is based on universal human forms absent of any cultural or emotional influence.In the second section, image design factors are studied showing how the target audience perceives the picture’s body language. An advertisement uses signals guiding the target audience’s decision whether if a product is interesting. Then, the identity behind the body language is described. A person’s identity is used in design strategy to convey a clearer message. An advertisement can use a celebrity’s status to bring more prestige to a product. Also, cultural influence is examined in how it affects body language.The third section describes the gender identity when a person is born. Then, how society can evolve and influence the gender identity through parents upbringing or personal relationships. Examine the relationship that advertising uses to affect gender attraction and influence gender consumption. Through a male dominant society, study how the feminist movement interacts and ultimately affects design communication. Finally, considering multicultural and aesthetic trends, gender roles in advertising create controversy while pushing the limits as to what is socially acceptable. Analyze how trends and attitudes from each decade affect gender body image and perception.The fourth section discusses how a woman’s physical and biological image evolves through how she stands. Through time, images became more acceptable with the increasing distance between her stance. This part describes the relationship between the body ’concept’ of the ad and how the women’s ’open’ body image is presented. Most importantly analyze how in the modern sense, there are two distinct paths…in ads depicting the good samaritan, a beautiful body is transformed into reality versus ads for commercial consumption, reality is transformed into a perfect body form. Finally, examine how people use illustration to hide into their image that produces spiritual confusion. Also, how computer virtual characters influence a person’s psychology. This part mainly discusses the value and judgement of both the body and conscious, especially in the concept of ethics, morality and aesthetic issues.
Keywords/Search Tags:Body Language, Information Demands, Form Symbol, IdentityParody, Gender Consumption, Aesthetic Rheological, Design Research
PDF Full Text Request
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