Shanghai Design And Research In Social Change

The purpose of this paper is to systematically and deeply explore the historical achievements of Shanghai Design and its cultural implication. Shanghai culture and its design achievements are the major landmark event that Chinese design culture comes from the classical to modern and into the future. How to reasonable and complete grasp its physiological organic matter and cultural implication are the major issues of contemporary China design theory.This paper is the case research-from Huaihai Road design culture as the core to research Shanghai design culture. Shanghai design roots in the land of Shanghai, in the long history, in the dialectical tension of the historical development, casting classic and brilliance; Shanghai design roots in the city, in several major changes of the city functions, in building of layer upon layer of the city form, full of vigor and strong vitality of the arts; Shanghai design roots in people’s lives in Shanghai, in interwoven and interactive "Shanghai" culture, in design dissemination of coming and going, highlighting the spirit of tolerance and innovation, shining elegant light of pursuit of fashion and modern.This study expands in two ways:On the one hand, the thesis is the basic theoretical research of the excellent tradition of Shanghai design art through combing the traditional design process to further explore the outstanding achievements of Shanghai traditional design art and discard the section does not comply with the development of the times. On the other hand, the thesis is the research of seeking to the vitality of innovative design in Shanghai city culture and development. It has not only the rich historical context, but also the distinctive characteristic of time development.In this study, in addition to the introduction and the conclusion, there are seven parts: First,"Shanghai design in social change" is the brief summary of the main features of Shanghai design, including modern, materialistic, Shanghai design cultural expressions, etc.Second,"Urban Form:the growth of Huaihai Road" focuses on the history of Huaihai Road form design and the analysts of its main factors in the development of Shanghai urban form.Third,"Street aesthetics:Huaihai Road landscape design changes and research" focuses on the historical context of Huaihai Road landscape design, European style, and the artistic means of expression of the Xiang Yang Park design, Cathay cinema design, etc.Fourth,"Visual power:Huaihai Road advertising design changes and research" focuses on the body aesthetic expression, applications of the visual composition rule and means of artistic expression of the neon advertising design in Huaihai Road advertising design.Fifth,"People’s livelihood device:Huaihai Road utensil design changes and research" focuses on the domestic and foreign design propagation characteristics in Huaihai Road artifacts design, development characteristics of the transportation design and the artistic expression of the lighting design.Sixth,"The image of the city:Huaihai Road design changes" focuses on the design image of the city in Huaihai Road on the basis of Shanghai industrial and commercial development as the characteristics, the characteristics of the visual and cultural exchange as well as fashion and elegant blend of features.Seventh,"Design capitals:Shanghai design elements for future development and the possibility of exploring" mainly discusses the design for the future including "ecology","tradition","wisdom","vision","aesthetic" and the harmonious development of the elements.The main innovations include three aspects: First, Combing and outlining the development profile of Shanghai design in social change and studing its main features.Second, Focusing on the development context of Shanghai Huaihai Road design culture and the artistic features of Huaihai road section design examples.Third, The research of Shanghai Huaihai Road design culture come out of the "design capitals" thinking and the thinking of Shanghai design innovation and development.