Research On The Interaction Between City Marketing And Architectural Programming In Domestic Urban Regeneration

With the development of society, economics and urbanization, the growingcompetition of cities, and with the joint effort of globalization and the market economy,city marketing has been paid more and more attention in domestic urban spacedecision-making process, as it is seen as an effective way to solve the resulting urbanproblems in the process, which has been rooted into the comprehensive development inrealms of regional and urban development. Urban Regeneration of different types anddimensions is a systematic and sophisticated process of urban transformation, in whicharchitectural programming is needed to analyse and realize multimentional interestswith city marketing to enlarge its market influence. Architectural programming and citymarketing both could take effect in the urban space decision-making process, and bothare affected by multiple local elements in policies, economy and culture etc. Urbanspatial programming and design which is on the basis of architectural programming iscritical in create city image technologically, with relative basis of city marketing andcooperative interaction in several aspects to better solve possible problems in urbanregeneration.This dissertation begins with the background studies of city marketing and spatialprogramming, then introduces the main theories of city marketing, with the study ofrelativities of the two subjects, and comes to the spatial programming methodologiescombined with city marketing along with examples further demonstrating thecooperative interaction and general patterns in the process. In addition, based on thestudy of International Charter and strategic planning, historic preservation andresettlement regulations and the evaluation method and the mechanism of publicparticipation in the system, this dissertation points out the corresponding policy to guidecity marketing and the dominant participating organizations to summarize the basicorganization mode of architectural programming combined with city marketing.This dissertation discusses the corelation between city marketing and architecturalprogramming, putting forward value and benefits focused architectural programming intheoretical dimension, with non-profit and demand orientation in programming idea.Then it analyzes the operation process, method, target positioning, and brand buildingaspects between the two targets and how architecture programming can utilize the implementation method of city marketing process. The dissertation further puts forwardthe scope and process of programming method based on correlation with city marketing,and the correspondent spatial programming characteristics: the construction of cityimage through the method of city morphology, brand programming modes, thecommunication mechanism of city marketing in multi-dimensions and actively creatingcommunicational environment. Finally through the complete analysis and comparativestudy on two cases of the Ground Zero redevelopment and the expantion of BeijingFinancial Street regeneration, this dissertation carries out a more in-depth research andunderstanding of city marketing correlated architecture programming and its applicationmode and effect.