Brand Enterprise And Regional Economy Development

Development of the economy can’t be seprated from the modern times enterprisebeing bearing the weight of capital,technology and labor force key element with risingabruptly, the enterprise being representing key element high-effect usage brandbecomes evidently already but the economic growth focal point. The21st century istimes of brand competition. Under the situation of sustained Deeping ofmarketilization and globalization of economy, the competitions between regions andregions, countries and countries are not competitions between single enterprise ofsingle industry, but industry groups.The systematicness go into that from that scholar’s theory studies currentsituation comes at present at home and abroad, enterprise and regional economiesdevelop to the brand is fairly insufficient. Since then, standing on the current situationof domestic brand construction and regional economic development and takingregional economic development as research object,enterpirse brand as cutting-in point,the inner logical relation of promoting regional economic development as main line.And enterprise promotes the mechanism that regional economies develops fromhaving discussed a brand theoretically, from having analyzed correlativity and thecontribution degree to the person that brand enterprise and regional economiesdevelop on demonstration, use case to analyze whose validity, to get the followingconclusion by studying further:1.The mechanism of action of that, how the brand promotes action of singleenterprise brand and the action regional brand. As for single enterprise brand, thebrand is good for the increment of economy growing factors in the region; theoptimization of regional industry colony structure, the competitive strength’sincreasing of regional industry colony, and the promotion of balance of urban andrural development in the region.2.The demonstration wielding the contribution degree model analyses JilinProvince famous brand enterprise and Jilin Province economic growth relation, canfind that: Jilin Province famous brand enterprise has the important significance andeffect to Jilin Province economic growth; The impact of Jilin Province area enterprisebrand over Jilin Province economic growth is also step by more and more big.For this purpose, we think that process is middle in area economic growth, wantthe strategy caring out a famous brand further, we must balance the relationshipbetween Brand Strategy and economic development, industry structure and marketexploiting in order to promote domestic brand construction and development andmake regional economy develops fast as well as smoothly: enterprises centering onbrand strategy and accelerating brand construction by brand consciousness, enterprise innovation, and sales strategy; local government playing function role fully andsustain promoting brand strategy through policies as industry, finance, taxation,banking, law, etc; strengthening the publicity and popularization of brand through thebridge of social agent.