Research On Retail Banking Customers System Of Medium-sized Commercial Banks In China

Commercial banks mainly aimed at the business for the enterprises, especially large enterprises, and they did not pay too many attentions on the retail banking until 1970s. From then on, retail banking had developed rapidly. In the middle 1990s, the retail banking business has become the focus of the international development field and the main source of profit, and its importance in bank management continues to increase. Chinese economic have developed rapidly from the reforming and opening to outside world, with a substantial increase in people’s income, the increasing social wealth. Retail banking business also becomes an important business for domestic banks.Compared to retail banking in developed countries, the retail banking business of China’s commercial banks is still in its early stages. Because the medium-sized commercial banks have less advantages in capital, human resources, network, brand and so on, they have disadvantages in brand, channel, customer when the compete with the commercial banks from developed countries and the large-size commercial banks from domestic.Facing with the fierce competition in the future market, the medium-sized commercial banks have to accelerate the strategic transformation and adjustment of business structure. They also have to improve the management of its retail banking business. By doing so, the can survive and develop in the future. There are few articles focusing on the management of retail banking business of the medium-sized commercial banks in China. Therefore, making a deep research on the retail banking of medium-sized banks and its management system and development strategy has important theoretical and practical significance.In this paper, the position and role of the retail banking of medium-sized commercial banks in the bank industry is deeply analyzed by recalling the developing history of bank. The paper also discusses the shortcomings and problems of the medium-sized banks by using the method of qualitative analysis. The system analysis method is used to develop the framework of retail banking management system in medium-sized commercial banks.As the first article which has a systematic in-depth study of Chinese retail banking management system of medium-sized commercial banks, the following are the main contribution of this paper: The paper has an analysis on the operation and management of the retail banking business in the medium-sized commercial banks from the perspective of system management. The paper also has a comprehensive analysis on the status and the problem of the retail banking business in medium-sized commercial bank. The relationship of the retail banking and the wholesale business is discussed by using a model of financial environment. The paper proposes to establish a sound operating system and management system of the retail banking business in medium-sized commercial banks.This article is divided into nine chapters to discuss the theme.ChapterⅠ, Introduction. The significance of the paper, the research methods and the framework are presented in this chapter. The author also pointed out that innovation and paper deficiencies.ChapterⅡ, Review of the Research. The first part of this chapter discusses the content and features of the retail banking, then the paper summary the study articles on retail banking overseas and China from the perspective of operation and management, industrial organization, consumer credit, personal credit evaluation, business strategy, development strategy, organizational structure.ChapterⅢ, discussion on the status and problems of retail banking of medium-sized commercial banks in China. In this chapter, the author analyses the changing trends of wealth structure and the characteristics of China’s economic transition by income and expenditure approach, with the characteristics of Chinese current economy and society, the status and problems of retail banking of medium-sized commercial banks in China is also discussed from the aspects of management philosophy, system, technology.ChapterⅣ, further discussion on the development of retail banking in the medium-sized commercial banks. Three questions are discussed in this chapter. The first one is that whether the banks should be positioned to meet all customers’requirements, and why retail bank should establish full-featured business management system. The second question is what the profitable financial model is. Retail banking business can’t get profitable until it pass the period of input. Whether return rate is higher or lower than wholesale banking depends on the development of financial markets and the period. The last question discuss in this chapter is that what is the best retail bank management system. It is mentioned in this chapter that three changes on management system of retail banking have to be taken depending on the situation.Chapter V, mass customers system framework of medium-sized commercial bank. The author analyzes the basic characteristics of the mass customer system at the beginning of this chapter. Then, the article propose to build the service products system, the marketing service system, centralized management system for the customers. At last, it points out development trend of mass customers service:centralized, network-like and simplify.Chapter VI, construction of VIP System in medium-sized commercial banks. The construction of products system, marketing system and centralized management system of the retail banking business for VIP clients should base on the features of the VIP clients, such as confidential, interactive. The VIP system should be specialized, diversified and intelligent.Chapter VII, construction of private banking clients system in medium-sized commercial banks. This chapter discusses the characteristic of private banking customers and put out the idea about the system of private banking operation. The system should be all-round, international and systematic.Chapter VIII, consumer credit system of medium-sized commercial banks. The idea about the customer system, products and services system and marketing system is put forward based on the characteristics of the customers of the consumer credit. The tendency of the consumer credit is professional, individual and unique.Chapter IX, Conclusions and recommendations.