Research On The Influential Factors And Mechanism Of Female Entrepreneurial Success

The government and scholars are paying more attention to the female entrepreneurship all around the world and women now play an increasingly important role in entrepreneurial activity due to the rapid economic growth and internationalization. A GEM (Global Entrepreneurship Monitor) China 2007 study, which including 41 participating countries, stated that the TEA (Total Entrepreneurial Activity) index for Chinese females was sixth highest, showing that Chinese female entrepreneurial activities are on the rise. In fact, women entrepreneurs represent only 20% of the all Chinese entrepreneurs even though 98% of these women are ultimately successful (Shi,2005). Thus it arises a growing level of interest in mainland Chinese women’s entrepreneurial activity and factors that can explain why and how they started a business based on Chinese cultural features.The dissertation takes the female entrepreneurs of service industries in Shandong province as the research object, trying to summarize six key factors by theoretical analysis and in-depth interviews integrating personality characteristics, human capital, femininity, environmental factors, initial strategic factors, and entrepreneurial motivation, which based on the review of the literature on entrepreneurship and female entrepreneurship theories from individual and institutional dimensions. In order to analyze the relations that exist between different factors, this dissertation presents a conceptual model for the influential factors and mechanism of female entrepreneurial success based on the above research and behavior-motivation theory. In addition, the dissertation makes some empirical analysis, trying to establish a sub-variable for each variable by applying exploratory factor analysis, and verify the relations between different variables by applying correlation and multiple linear regression analysis. At last, this dissertation analyzes and discusses about these above results, and then puts forward corresponding countermeasures which are concerned with female entrepreneurial practice, government’s function and entrepreneurial education.The findings of this dissertation lies in four following respects:Firstly, this dissertation presents a framework for research of female entrepreneurial success, which consists of key influential factors of female entrepreneurial success of service industries based on theoretical analysis and interview. Up so far, there are still few theoretical researches about female entrepreneurship and lack of enough deeply research in China, and lots of them are just in description stage. Based on theoretical and empirical research, this dissertation makes an analysis on the influential factors of female entrepreneurial success which develops and enriches the female entrepreneurship theory.Secondly, during the analysis on the influential factors of female entrepreneurial success of service industries in Shandong province, the dissertation tries to find out the special factors of female entrepreneurship-femininity,and identified its structure by using factor analysis. Also the dissertation introduces the femininity and family-supporting factors into research through feminist perspective. And it has been proved that the femininity and family-supporting factors are the mainly influential factors in female entrepreneurship through the empirical study. At the same time, the above research also proved the reasonable of the choice of variables in model.Thirdly, this dissertation presents a model for influential mechanism of female entrepreneurial success, and makes an analysis on the inter-relationship between personality characteristics, human capital, femininity, environmental factors, initial strategic factors, entrepreneurial motivation and entrepreneurial success. The dissertation makes a systematically analysis on influential mechanism of female entrepreneurial success, and identified the formation and inter-relationship of different factors, which borrowed the framework of "stimulation-demand-behavior-results" in Behavior and Motivation Theory. Based on above research, this dissertation develops and enriches the female entrepreneurship theory, as well as provides certain instructive advices for its practice.At last, the research project has achieved some classification research results of entrepreneurship which specialized in the female entrepreneurship. Based on the interview of female entrepreneurship in services industries, this dissertation concludes related findings about "specified industries" which develops and enriches the theoretical principle of classification of female entrepreneurship.