New Media And The Party's Construction

With the development of information technology, information technology andglobalization has become an irreversible trend of the contemporary world. Humansociety has moved from an industrial society to the information society.and with therapid development of information and communication technology,the new media asrepresented by the Internet came into being. This new media represented by theInternet has become an important symbol of social information, it is profoundlychanging human society in all aspects of economic, political, cultural and social life.On the political level, the highlight social forces of emerging media is to make aprofound change in party politics, and it is fully cast in contemporary politics.Political parties are the core of party politics, now an unprecedented influence of thenew media has affected political parties. An organic interaction among media,political parties and party politics is becoming a spectacle of political life. Under thebackground, to make a research on new media and construction of the party, is notonly a response to the age of vigilance of the Communist Party, but also is an urgentrequirement for further strengthening and improving the construction of the party’sown, and is also an inevitable choice of constantly improving the scientific level ofthe party construction under the new media environment.This paper by using basic method of dialectical materialism and historicalmaterialism, and comparison analysis, and literature research etc, taking partypolitical of general principle as logic starting point start, by analysis media concept,and its features and development process, and clarifying the interactive relationshipamong fresh media, party, and party political, and controling the general relationshipbetween feature new media and party of construction,and putting forward to ageneral thought for CPC strengthening the party construction on the basic ofanalysing new media on party of construction of challenge and opportunities.This thesis includes introduction, body(includes5chapters) and conclusion inthree parts.The introductory section includes background, characteristics and significance ofthe topic, current research, research thought, core concepts,mains and difficulties oftopic, innovations and research methods.The body is divided into five chapters.Chapter I, General theoretical analysis on new media and political parties. on thebasis of analysis of Media concepts, media functions, and power generation,wedemonstrates the connotation and characteristics of new media, an overview of theChinese status and prospects of development of new media. And proceeds from thegeneral principle of party politics and the perspective of political communication andanalysize the relationship between media and political parties, the media developmenthad made an enormous pressure on party politics, while political parties had a reactionto media development, and causing an organic interaction among media, politicalparties and party politics.Chapter II, the media caused a new opportunities and challenges in theconstruction of the party. New media takes a historical opportunity on the formationof party building of the CPC. New media provids an important opportunity for manyother aspects includes the propaganda of the party’sideological and theoretical settings,guide, party organizations and party members of organizational life, inner-partysupervision and institutional improvement, the party leadership for social change etc.and Grass-roots party organizations had make a number of preliminary explorationand efforts to that. But at the same time, new media also constitutes a major challengeon the party building of the CPC. New media posed a significant challenge for themedia image of the ruling party, for the leadership of the party’s ideological building,traditional way to guide public opinion, for the party’s tradition of decision-makingmechanisms, traditional patterns of corruption etc. This challenge is unprecedentedand it must arouse a high degree of alertness and attention. Whether people can turnchallenges into opportunities or not, is to walk in the forefront of the times,andaffecting the CPC led the Chinese people to realize the great rejuvenation of theChinese nation’s fundamental considerations of the new media.ChaptersI,II,III are using new media to enhance the countermeasures of partybuilding of the CPC, it is also the focus of the thesis research.Chapter III, using new media to enhance the concept and promoting the party building. In the information age, new media as a tool, we are comprehensivelystrengthening party building in the new media and is based on the premise that ourparty must establish new ideas and innovative ways of thinking. Completely newconcept includes making a science and a correct Outlook on power, the media, theruling principle of philosophy, and adhering to the party’s media and unifying thethree levels of respect media laws.The fourth chapter, the party’s guidance and the management system to newmedia. The phenomena are still both outstanding on the party’s role of new mediatools to active using and lack of macro-institutional innovation. The system islong-term, fundamental, stability,and it must establish and improve the system inorder to fundamentally make new media play a positive role, while keeping itspossible negative effects, so as to give better play to the role of new media tools tocomprehensively advancing the new great project of party building. the party’sguidance and the management system to new media mainly includes the five regardinstitutional building,the use of new media for public opinion to guide system,establishing and perfecting the supervisory system of the use of new media, andimproving the party’s system of communications between new media and audience,establishing sound emerging media management system according to the law,optimizing new media talent team construction system.The fifth chapter, using new media to strengthen the party’s self-building. On thepremise of following general principles, exploring the use of new media andinnovation of the party’s ideological and theoretical building, construction of partyorganization and party’s anti-corruption, inner-party democratic construction ofspecific ideas and approaches actively. Using new media to strengthen the party’sself-building,we must also be open to the world and adopt foreign experience andabsorb foreign political parties to make use of the new media strengthening partybuilding.Conclusions–a brief overview of some of the conclusions and prospects forfurther study and discussions.