The Study Of Factors Of Adult Education Consumption Behavior

Along with the arrival of the information era, the great changes of science, technology, culture and society has enormously influenced the world, dramatically changing people’s lifestyle, and giveing birth to an unprecedented all-around revolution. Meanwhile, the advance of interdisciplinary requires everyone to keep on leaning to adapt to social development, and the government should support continual education actively and establish a lifelong learning system. With the deepenning of the reform, investment and consumption has become the engine of the economic development and social progress. Under this background, educational consumption has become one of the main consumption. Relative to the Basic Education, Adult Education has been presented a stronger consumption characteristic due to the learners’learning motivation, purpose and means. China’s adult education consumption behavior has a great change while the social transformation. In this new circumstance, the social individual’s motivation to consume and their expectation, the factors that stimulate and restrain the consumer behavior, the characteristics of the adult education consuming and the social influence become significant problems to be researched.This study takes Nanhai as an example, integrating quantitative and qualitative methods for empirical research by questionnaire investigation, interviews, deep observation and analysis of literature; using sociological research path, take "socialized", "capital","function" and "the structure of social stratification and flow" as theoretical paradigm to analyze; and suggests that the individuals’adult education consuming behavior will have an impact on the society, for propelling social justice, achieving social integration and promoting social change.