Study On The Idelogical And Political Education Among College Students In The Perspective Of Everyday Life Theory

Everyday life theory emphasizes individual survival of the micro-level change and put the ideological indoctrination of everyday life as a starting point and foothold. First, the daily consumption activities into daily life, everyday exchanges, the concept of daily activities, noting the lacking of sufficient awareness of everyday life in ideological and political education. Second, there are quite serious problems, such as over-consumption, unreasonable activities of daily consumption, the impact of factors including consumer knowledge and education, the environment and the consumer culture of public power consumption activities. Third, it needs to be awareness of daily interactions expansion of exchanges have self-centered tendencies, alienation pending digestion and virtual exchanges and other conditions to be standardized between educators and the educated, influential factors, including exchanges of conservatism and utilitarian tendencies, school education and the lack of effective communication education college cognitive ability and personality differences. Fourth, there are some problems in everyday concept activities of college students such as concept of college students daily values diversity, ideal faith under attack, political ideas desalination and other issues, its carrier including traditional mode of thinking and new transmission medium, the impact of factors including the impact of multicultural social norms being corrosion, touch and limited awareness of the social events of awakening. Finally, it points out that in order to improve the ideological and political education through optimizing the atmosphere of ideological and political education, strengthen awareness of the daily life of the ideological and political education, and optimizing the ways of ideological and political education.