Based On The Internet Social Network Research

Every corner of human social lives is faced with a major transformation of thetimes in the Internet era. Internet-based social networking have an important impactnot only on the real life of the individual, work and thinking, but also political,economic, cultural and other fields of human society. One of the main reason that newsocial network has been able to come into the world is driven by new technologicaldevelopments. Technology affects the structure and function of society. It impacts thesocial interaction activities of human. Social network has experienced a rapidevolutionary process from the initial simple social tools to numerous socialapplication services in just a few decades. It formed this social network of across timeand space and a certain communicational framework. Generalized Social network isthe relationship which is composed of media technology and connects people.Narrowly difined social network is the relational network which is created just forsocial communication of people by technical media. Social networks can be dividedinto four categories: diachronic social network, synchronic social network, one-waysocial network and specialized social networking sites.The transformation of human from the traditional social network to a new socialnetwork is not just a technical change; the more important is the transformation of arelationship. Social network has a dual property. One is the technological attributes. Itis constituted by the hard technology facts and soft technology facts. It has thepositive and negative impacts on human social communication. Other is the socialattributes. It showed by the presence of relationship, the presence of culture, thepresence of value and the presence of capital respectively. It has a significant impacton people’s identity, social communication means and ways of communication. So itis shaping our social patterns. Technological and social interaction produce threeforms: separation of technology and society--barrier of online and offline; blend oftechnology and society--complementary of online and offline; unity of technology andsocial—syncretism of online and offline. The three stages of the development ofInternet technology, respectively, correspond to the three forms of interpersonal relationships: social network amateur--Web1.0era--two different types ofcommunication; specialization--Web2.0era--a comprehensive communication; socialnetworking integration--Web3.0era--human life.Social networking is the new variable which affects political reform; the newengine which stimulates economic growth; the new tool which creates culturalproduction. In the aspect of politics, social network play a strong role in the nationalelections, political mobilization, supervision of power and coordination of relation.These effects contribute to make political development in a good direction. Socialnetwork can make it easier for people to obtain political information; can shape betterpolitical beliefs; can raise the government’s administrative efficiency; can provide thepublic political participation; can promote the socialization of political life. Inaddition, social network provides certain conditions for the civil society. It helps tocultivate a rational public who have subject consciousness; provides a variety oftechnical or social means for the realization of civil society; makes some theoreticalpreparations and experimental verifications for the formation and adjustment of thestructure of civil society.In the aspect of ecomomy, social network and economy are closely linked.Economic factors mainly have the following three effects on social network: buildinga social network requires a certain amount of money; access to economic income isone of the purposes to build the social network; after the construction of socialnetwork will bring economic benefits. Social network’s influence on the economy ismainly reflected from both producers and consumers. The impact on producers:enable the producers have discovered a new mode of production; producers to openup a new market; producers to find a new marketing pattern; producers to establish anew service means. The impact on consumers: consumers’ existing as the identity ofsearcher--social network affects access to information channels; consumers’ existingas the identity of the purchaser--social network affects the habit of purchasing goods;as the identity of disseminator--social network affects the way of sharing information;as the identity of the feedbackrater--social network affects the process of theproduction of goods. Due to the emergence of social network, consumers have more identity for choices.In the aspect of culture, social network in the end is the destruction orreconstruction of culture is widely controversial. Pessimists tend to believe that socialnetwork will lead to a cultural crisis; optimists think that it not only build a uniqueInternet culture, but also strengthen the integration of world culture; neutralists canlook at social networking justly. They think its positive role than negative role. It has aspecial meaning in remodeling and developing of culture. Social network promotesthe prosperity of the popular culture. It not only helps to overcome the shortcomingsof the traditional popular culture, but also created a new popular culture. It makespopular culture find the road of self-growth, find the expression of self-interest, find ausing ang disposing tool of power and resources.Social network is an important part of social life. It has a natural kinship with thelifeworld of the philosopher such as Husserl, Heidegger, Schutz, and Habermas. Theintersection of social network and the lifeworld makes online interaction into a reallife. It urges a change in the way of human interaction and social development. Socialnetwork and the lifeworld meet in daily life; meet in the intersubjective world; meet inthe space of the symbol; meet in the kingdom of technology. Thus it has a significantimpact on the transformation of the lifeworld. It makes the lifeworld a morepersonalized; a more lifelization; disenchantment of the lifeworld; decolonization ofthe lifeworld. Social network participates in the construction of the world and affectsthe development of the world in its own way, brings a new meaning for the lifeworldand human society.The development of China’s social network is very fast. It impacts on the countryof traditional relationship profoundly. It is particularly important for us to respond tothe change of social network correctly. China’s social network has experiencedprototype stage, the appearance stage, the entertainment stage and the social stage.Social network is an important force for change in Chinese society today. It triggeredthe torture of personal moral; caused the reflection of the social system; ignite thepursuit of truth of the matter; detonated the shock of acquaintance’s society. Thedeveloping direction of China’s social network should be worthy of study. It should adhere to the road of sinicization; should adhere to the road of worldlization; shouldadhere to the road of diversification; should adhere to the road of humanization.Position of the technology is not the center in the development of social network, buta supporting role. It becomes a tool to promote human liberation from enslave human.With technology as the carrier of social network is more in line with the the directionof social progress.