Research On The Function Display Of Ideological And Political Education In The Development Of Cultural Industry

Cultural industry has the attributes of economy, commodity as well as culture and ideology. It carries the content and plays a key role in exerting the function of ideological and political education. At the same time, it is an important way to promote the healthy development of cultural industry and realize the "win-win" of economic and social benefits by using ideological and political education as a correct guidance.Thus, to study the function display of ideological and political education in the development of culture industry,on the one hand,is for making it be down-to-earth, and get into the needs of people’s daily life. On the other hand, is for promoting cultural industry to return to its original purpose——constructing contemporary Chinese spirit. The purpose is to strengthen the effectiveness of function display of ideological and political education,improve people’s spiritual and cultural accomplishments, and promote the national cultural soft power, which is the ultimate pursuit. This dissertation mainly studies the theoretical principle issue of the function played by ideological and political education in the cultural industry development, together with its functional configuration, reasons and problems,carriers and paths, the overall requirements,and mechanism etc.Firstly, this dissertation answeres how the ideological and political education is functioning in the development of cultural industry. According to the function and influence of ideological and political education towards cultural industry, this study proposes its necessity role in cultural industry development, which implies that ideological and political education ensures the nature, guides the direction, and enhances the efficiency in the development of cultural industry. From the perspective of cultural industry’s function to ideological and political education, this study indicates the feasibility of the function in the development of cultural industries, namely cultural industries attributes, missions and characteristics provide theoretical, ideal and practical feasibilities for ideological and political education. From the theoretical principle level, it can be concluded that the development of cultural industry can promote the function of Ideological and political education, while the function of Ideological and political education can ensure the healthy development of the cultural industry.Secondly, this dissertation extracts four types of ideological and political education function in cultural industry development, and respectively proposes the function of ideological and political education in the development of cultural industry from the national, ethnic, social, individual aspects, i.e., the publication and maintenance of national ideology, inheritance and development of ethnical outstanding cultural, guidance and modification of the mentality of a community, satisfaction and enhancement for the individual demand for culture. While the dissertation further discusses the publication and maintenance of national ideology from internal and external spatial dimension, the inheritance and development of ethnical outstanding cultural in time order of carrying on tradition and forging ahead, the guidance and modification of the mentality of a community from the logical levels of deconstruction and construction, and satisfaction and enhancement for the individual demand for culture from the need-hierarchy theory from basis to improvement.Thirdly, this dissertation points out the existing problems and reasons of ideological and political education’s function display in the current development of the cultural industry. It shows three aspects of problems: the impeding effects of negative factors of globalization, entertainment and marketization on the function of ideological and political education. Through the analysis,the dissertation indicates that incorrect concept orientation,poor content of inheritance and improper government regulation are crucial factors in impeding the function of ideological and political education in the development of cultural industry, which has led to the mismatching between the efficacy of ideological and political education function display and the rapid development of the cultural industry.Fourthly, this dissertation provids suggestions for the efficient function display of ideological and political education in the development of cultural industry. From the macro level, the dissertation proposes the overall requirements for the function display of ideological and political education, that is, the development of cultural industries should insist the “Unitary Dominance” of cultural development, the “Two Purposes” direction of culture products, the “Three Intimacies” of cultural publicity, as well as the “Four Inclinations” requirements of cultural education. From the medium level, through the analysis of the domestic and foreign typical cases, this dissertation proposes the carriers and paths of displaying ideological and political education function. It presents to use books and magazines, entertainment programs, film and television works, and Wechat platform as the carriers to play the function of the ideological and political education. From the angle of content and form, supply and demand, producers and consumers, the survey proposes to take the Format Integration Road, a coordinated development road between the supply side and demand side, and an innovative road. From the micro perspective, on the basis of following the rules and principles of cultural industry production, consumption and implementation, this dissertation systematically puts forward the guiding mechanism, the dynamic mechanism, the production mechanism, the communication mechanism and the feedback mechanism. Furthermore, it analyzes the factors and process of each mechanism. It strives to promote the function display efficiency of ideological and political education in the development of cultural industry, and to achieve the win-win of the economic profits and social benefits in cultural industry.