Research On Evolution Of The Urban Creative Industry Districts From The Perspective Of Embeddedness

Along with economic globalization and the research rational orientation, so many people pay more and more attention on the pursuit of money and take consumption as their ultimate goal as well. At last, they all lose themselves in the consumerism society. The best means of solving the crisis is to make people influenced by art and clture and cultivate their common values and public consciousness. Let the public space filled with cultural goods or the creative one would be helpful to meet the increasingly demand of spiritual civilization that the richer people have. Therefore, this paper suggests embedding creative industrial district into the community and the urban development. In author’s view, the social function is more important than the economic function.This paper begins with the literatue review. One of the main findings of the comparative analysis between the city at home and abroad on the development of creative industry is that foreign developed cities have been out of the creative industry cluster development mode and now focus on the inbalance between urban core area and peripheral area. At the same time, our domestic cities are still working hard in the development of creative industry districts. Keywords extraction analysis on the total 1707 creative industry parks’name show us that although the creative industries development in various cities and provinces exist in common, there are still big differences in many ways for the obviously different regional characteristics. In China, from east area to west area, differences in creative industry district are apparent on the district numbers, scale of development and local characteristics etc..Then the article selected three sample cities, Beijing, Shanghai and nanjing, and made a questionnaire survey from creative participation, creative environment, creative influence view. The study find that urban residents’perception of creative city image rely more on cultural heritage, architecture and scenic spots, and the emerging creative industry area are not known to many people. The following factor analysis successly reduce 13 factors to 5, namely "urban creative multidimensional evaluation factor", "residents creative involvementfactor", "individual creative consumptionfactor"," public creative consumptionfactor" and "the numbers of go to park factor".After the empirical research finished, this paper explores the trend of evolution of the creative industry district and builds a creative industry district mechanism model. It’s clearly pointed out that the completely function of creative industrial district should include three dimensions-they are production function, economic function and social function. Similarly, we should promote the formation of evolution path such as "creative industry area-the creative industry zone-creative cities-creative society". The author advocates cultivating creative industry district innovation system and puts forward some relevant policy recommendations. We all hope the creative industrial district would be a powerful force to optimize the allocation of resources, to promote the development of creative industries to a higher level, to accelerate the transformation of ordinary residents into creative class, to speed up the creative society’s construction and to make it easy for residents in a more positive attitude to confront the challenge of crisis of modernity.