New China Posters Creation Research

Nowadays,where people can see,such as advertisement columns in cities’squares、"anti-aircraft artillery" advertising column on the airport way、theentrances and interiors of buildings’ elevators、the walls of the subwayplatforms、the carriages of public transport system..."outdoor advertisings" arealways greeting, touching the nerves of people’s consumption.Researchershave noted that, how commercial posters based on calendar posters in thebeginning of the last century changed slowly to the posters servicing forpolitics since the founding of New China, and how to turn to commercialposters in the era of movements decreased and economic take-off. Theseoutdoor commercial posters had their short brilliance once, andadvertisements appear in four kinds of mass media including newspapers,magazines, radio, television with a new attitude after the replacement of themedias caused commercial posters losing their posted places.For a long time,the research on the posters of New China basically stayed onthe combing of its history, and few research results on creation. In thisthesis,the research on the posters of New China is based on the frame ofcontent, form, author, recipient of the artistic creation.The first chapteriresearchs the establishment of themes and characters in the posters of thenew China, including the manifestation of the state will, propositions creation,the establishment of the characters; Chapter two is about the forms andexpressions of the posters of New China, including four aspects: concise andpowerful title, the picture focused explicitly, visual image of the expression, avariety of creative skills; Chapter three is on the author, audience andtransmission routes of the poster of New China. The research on the authorincludes the composition of the creation team, the impact of the posters fromSoviet Union, Poland, Romania and other countries and the artists and workstyle.The research of audience includes the main part of the audience is themasses, the psychological characteristics of the masses, the acceptance andfeedback of the masses about the posters. The research of the transmissionroutes are summarized four main ways about the spread of the posters of NewChina.This thesis aims to provide some reference value for the creation of postersand advertising,and want to cause people to think: nowadays,how do we useposters or the promotional video and the digital images appearing on the internet with the development of the times and technologies, to shape theimage of the country and citizens, spread the mainstream values? how tomake people more receptive to and receive a better effect of dissemination?more broadly, how the contemporary art to shoulder the responsibility ofpublicity,and solve the above problems?...