Research On Organizational Ecology Of Creative Industrial District

Creative industrial district in some cities are booming, but the relative research is still in the initial stage. Using the theory of organizational to detect creative industries can get in-depth analysis of the evolution of creative industries from a new perspective. We explore the development laws, system structure, ecological environment; business relations between enterprises of creative industrial district and build an evaluation index system competitive on creative industry districts. All the conclusions are important for the development of creative industry districts.1. Organizational ecosystem of creative industry embodies many unique features, which are showed as the following: high uncertainty of market demand environment, non-expendable value in the "ecological chain" and open system. Organizational ecosystem of creative industry is divided into three levels:it including upstream and downstream value chain of creative industries and the level of inter-organizational relations between organizations competing within the core layer; second layer for the close environment of the various public service agencies and system; The third layer is loose layer of the environment, including economic environment, cultural environment, legal environment, financial environment, information environment, policy environment.2. Creative industry district has obvious complexity and uncertainty.The uncertainty is divided into the following aspects:(1) rapid changes of political, social, economic and technological environment in the macro-environment; (2) rapid changes of market conditions, intense competition, shortening of product life cycles and the changes of customer diversity and the individual; (3) rapid changes of business operation environment in creative industry district; (4) rapid changes of enterprise external operating environment accelerate the changing of business uncertainty within the organization.3. The ecological relationships between creative enterprises including competition, mutualism, and predator-prey and so on are explored based on niche theory from the perspective of the ecological organization. According to the characteristics of creative enterprises, we extend classical Logistic model and Lotka-Volterra model. Creation factor are introduced in the model. Although the model just considered the ecological relationships between two enterprises, it can be extended to the situation of a number of enterprises. In addition, the model also can be used to research the ecological relationships between creative enterprise clusters.4. We explored the operating and evolution mechanisms of organizational ecosystem in creative industry district.The operating From mechanism include the self-organizing; duplication; heteromorphosis; recombination a macro perspective the evolution mechanism of creative industry district include:Agglomeration effect and the external economy; flexible specialization effect; competing effect; innovation and learning effects of the region; reputation effect. From the microscopic point of view, the phenomenon of co-evolution will occur and which can lead to the changing of the relationships between creative enterprises.5. We take the 798 creative industrial district as an example, analyse its organizational ecology such as the structure, ecological relationships and evolution mechanisms.6. Finally, we present some suggestions according to the situation of creative industry district in China such as the overall policy direction, developing model, ecologyenvironment breeding, competition evaluation system and the competition and cooperation strategy.