| The difference between Cigarette brands and general merchandise brands is that a great influence on policy, the tobacco monopoly to benefit from the development of the brand system, at the same time, to some extent by the monopoly system. In this paper, the Chinese tobacco monopoly system on the basis of the impact of cigarette brand development factors studied. On the policy side, a greater impact on cigarette brand is the plan management system, the price management system, the flow control system and financial and tax management system. In all aspects of the economic environment, the level of economic development, consumer habits and socio-cultural impact of the cigarette brand. Technology, Reduce the tar content by restricting cigarette will development. With the progress of the times, "the world's Framework Convention on Tobacco Control" will be to promote cigarette consumption environment, as well as significant changes in marketing, which brands of cigarettes on the impact of increasing development. To some extent the financial crisis affected the structure of cigarette brands and the expansion of scale to upgrade.Cigarette brand in the development trend of China as well as with foreign cigarette brands on the basis of comparison, this article views the use of the classification of the cigarette brand's competitiveness. According to the status of the tobacco market, the industry-wide classification of tobacco brands by building a systematic and comprehensive evaluation model of brand competitiveness, the use of AHP and fuzzy evaluation method, the price level selected a certain number of leading specifications for the tobacco industry choose a different brand price constituted to provide a basis for setting the overall layout of lay the foundation for the brand. The use of the data in 2008 the brand of the tobacco industry to conduct an empirical analysis of Zhong Hua, Furong Wang, Yuxi, Yellow Crane Tower and Yunyan strong brand cigarettes competitiveness.In determining the different grades based on the leading brand, this article will brand eco-system theory applied to the tobacco industry, the tobacco industry as a whole, the cigarette brand and the corresponding environment as a community. Trend to niche theory, combined with the brand has been the outcome of the evaluation study, design niche brand evaluation system of ecological theory will be applied to the tobacco industry, brand evaluation and study, from the degree of niche overlap, the complexity of ecological systems to adapt to and ecosystem coordination of the degree of the tobacco industry in terms of structure and distribution of brand evaluation and brand research, the tobacco industry reached a reasonable structural model of the brand, the development of the Chinese cigarette brands reasonable framework, it is proposed that 5 years, the tobacco industry reached a leading brand 12, to expand the brand to reach the depth of 8 to enhance the brand to reach 10, so that the level of the brand has led the brand to create a reasonable framework of the brand.To break an old pattern, the formation of a new pattern requires strong policy support. And policy support is often not the only one, but by leading a number of strategic policy and the composition of the corresponding supporting policies. This article is the application of systems engineering theory, design development of the Chinese cigarette brand system model is intended to protect the tobacco industry to achieve the rationalization of the brand structure. Made through the joint venture brand integration and brand to achieve two basic ways to rationalize the structure of the tobacco industry, the brand, while the support of a series of policies to guide policy, security policy and feedback policy, brand integration and brand to ensure the successful implementation of the joint venture to form the system's policy portfolio model for the structure of the tobacco industry to achieve the rationalization of the brand to provide practical policy recommendations...
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