Research Of The Evolution Model Of Strategic Aalliances In General Based On Evolutionary Game

Strategic alliance formation and development is a very complex dynamic process.This process should give full consideration to the demand of enterprise for resourcesand for risk-averse. We should focus on the study of dynamic cooperation betweenenterprises. Strategic Alliance itself has a"cooperative competition"and"competitive cooperation"two-lane operating characteristic. Members of the rightsand responsibilities should be reflected and protected in an alliance. Members ofalliance can enjoy the benefits, while they also have to bear the resulting lines as othermembers of the speculative risk. The model selection of business strategic alliance isa key issue in the enterprise strategic alliance research. It belongs to the area ofalliance governance. Comprehensive consideration of strategic alliances and businessdevelopment stage, to explore sustainable and stable development of the alliance, arethe key point of the research on theory and practice of Strategic Alliance at present.This paper based on the fact that companies with limited resources and businessneeds of the voluntary risk-averse, the application method of evolutionary gametheory, as a starting point for research, comprehensive consideration of strategicalliances and business development stage, depending on the demand of enterprisesinvolved in strategic alliances, set up a diversified enterprise alliance model, study theevolution of corporate strategic alliance model of the general development path,Analysis of multi-business strategic alliance allies among the members of the trustrelationship, discusses the risk level, the signal and defense mechanisms in StrategicAlliances, explore Business strategic alliance operation rules, look forward tocorporate strategic alliances to achieve stable and sustainable development. This paperargues that coalition parties in the level of cooperation, the two sides into the Leagueof the size of the amount of resources and profitability of the alliance in variousmodels exist differences. The difficulty of coalition operations and stability there arealso a law of evolution which from low to high, from weak to strong. This evolutionlaw accords with the analytical conclusion that resource basis Resource-based viewand the concept of risk awareness to alliance. This paper applied the law of theevolution of a strategic alliance against the development of China's strategic alliance undertake a situation analysis and recommendations, For Chinese enterprises tochoose and to establish the actual strategic alliance to provide reference.