A Research On The Value Enhancement Mechanism Of Chinese Construction Enterprises

China's sustained and rapid economic growth has brought an unprecedented development to China's construction industry, which attracts global attention. However, the business, operation and marketing mode of these construction enterprises, which is core, has not significantly improved. The emergence of government-led giant enterprises is only a super-normal development driven by macro-economic growth, rather than the results of the market. So the current growth pattern of Chinese construction enterprises is unsustainable and short-sighted. The construction industry has unique economic characteristics. As the existing theories can not effectively grasp the core issues that impact the competitive advantages, key questions can not be answered, such as which direction the construction enterprises should go, what kind of development and growth should be valuable, and the mechanism and path of value enhancement for Chinese construction enterprisesAccordingly, this thesis focuses on the growth of Chinese construction enterprises. From the perspective of industrial organization theory, this thesis gives a theoretical and practical research around the key issue of how to enhance the value of construction enterprises in a complex environment, so as to provide theoretical basis and practical methods for Chinese construction enterprises. The principal innovation of this article includes:1. Recognize the nature of enterprises using theory of the enterprises. This thesis points out that enterprises exist to create value, rather than create transactions or contract amount. A proper understanding of "create value" is conducive to a scientific sustainable development of enterprises.2. From the "create value" perspective, conduct a comparative analysis to research on the economic characteristics of construction product and industry. This thesis raises a "complete construction products" concept and establishes a "decomposed pedigree chart of construction market structure ".3. Based on the concept of "complete construction products", use the SCP paradigm to analyze the basic characteristics, industry structure and concentration, barriers of entry and exit, as well as the value enhancement procedure of Chinese construction enterprises 4. Based on current situation study, conduct an economic analysis of the value drivers of Chinese construction enterprises and raise a general path of value realization, and study the value creation process and drivers from four levels of the capital structure, human resources, technology and organization. Besides, this thesis studies the owner value demand and the value creation process of value system outside the construction enterprises through four modeling analysis of low prices, high quality, segment duration and extension services.5. Based on value driver analysis, construct three kinds of ways to enhance value of construction enterprises, and put forward a new idea of expanding and upgrading value through a value chain. The way to realize the value enhancement and business transformation of construction enterprises by offering complete construction products is also analyzed and demonstrated.6. For the above-mentioned value enhancement method, propose the basic idea and framework for value evaluation of construction enterprises. From a value creation point of view, this thesis establishes an EVA evaluation model for construction enterprises based on key value drivers.