Research On Investment Selection Strategy Of A Group In Apparel Industry

With the rapid development of China’s economy,more and more industrial giants have completed the overall layout of the original industry,and have moved towards a diversified development path covering multiple industries.However,in relatively unfamiliar industries,how to quickly open up the situation has become a common problem faced by these industrial groups.A group is responsible for building a leading apparel group with international influence.However,its` current industry foundation is weak,the investment selection strategy in the different subdivision and target criteria are not clear enough,while the investment methods is limited.This thesis,through the analysis of the industry,hopes to provide valuable suggestions for the A group in investment conducts.Based on the theory of global value chain,the theory of value chain governance and the theory of "smiling curve",this thesis analyzes the value chain of the apparel industry,studies the trends and current situation of each subdivision fields,and compares the advantages and disadvantages of various investment methods.It provides guidance for the A group in apparel industry investment.This thesis includes seven chapters.The first chapter mainly summarizes the research background and purpose of the thesis,and puts forward the problems encountered by A Group in the apparel industry.The second chapter elaborates relevant theories.The third chapter analyzes the current situation and problems faced by A Group.Subsequently,in Chapter four,Chapter five and Chapter six,this thesis respectively analyses the investment selection of different sub-industries,the selection criteria of targets and the selection of investment methods,where valuable conclusion is drawn.Finally,in the seventh chapter this thesis makes a conclusion.By investing in subdivisions with higher added value and governance capacity in the industry value chain,combining with strategies of the A group to select appropriate investment targets in subdivisions,and choosing investment methods suitable for A group according to different targets,the A group can realize rapid development in the apparel industry by means of investment and establish its industrial influence in the near future.