The High Quality Vegetable Industry In China: An Economic Analysis And Policy Studies

Vegetable is the important nutrition food source that human being absorbs, and is also people's fundamental daily life consumer goods. With the development of the economy and the improvement of the people's life level, vegetable is occupying more and more important position in food formation. China is the important vegetable producer, and is also the important vegetable exporter. With the industry targets'change step by step from increasing quantity to improving quality of the global agriculture and the food industry, our country has also entered the new stage of improving agricultural product quality. The high quality vegetable industry is a new one, growing up within the world.The paper is scientifically directed by such theories as institution economics, economics of property rights, resources and environmental economics, industrial economics, international trade and game theory, abided by SCP (structure-conduct-performance) as a whole analyzing frame. The high quality vegetable industry structure in China is analyzed using the analysis model of five competition forces of high quality vegetable. The high quality vegetable industry conduct and performance are analyzed from the three dimension angels of producers, sellers and consumers.Then it explores the development policies of the high quality vegetable industry in China. It has important theory significance in accelerating and optimizing the high quality vegetable industry and filling in the homeland research deficiency in this field. At the same time, it has important practice significance in providing scientific basis and decision making reference for business circles and the government community to work out corresponding policies and measures. The main contents and conclusions of this thesis are as follows:(1) The development of the high quality vegetable industry at home and abroad. It focuses on chapterâ…¡.Organic food begins in abroad. Green food and non-environmental pollution food come from our country. At present, organic vegetable develops fast in organic food industry abroad. Our country produces the three kinds of high quality food. As far as vegetable, non-environmental pollution food's quantity is the most, green food inferiors to it. But since the late 1990s, green vegetable develops faster than other green foods. In the recent two years, the green vegetable's exportation performance is obvious, which has basically realized the high quality superior price in the international market. The consumer arrangement that the three kinds of high quality vegetable faces is different. Non-environmental pollution vegetable faces the masses, green vegetable faces the high-level consumption of in the homeland and export, but organic vegetable gives the first place to export. However, at present, domestic organic vegetable's research, certification, policy, trade and market are all at the initial stage of development. The share of organic vegetables in organic foods is little and the locations are more discrete.(2) The high quality vegetable industry structure in China.It focuses on chapterâ…¢. Chinese high quality vegetable industry structure and the state of competition are analyzed from micro view angle making use of the analysis model of five competition forces of high quality vegetable. The competition among Chinese high quality vegetable sale enterprises available grows in intensity and escalates unceasingly. At the present stage, the substitute threat of our country's high quality vegetable occupies the leading position in five acting forces. In general speaking, neither the average peasant households nor the peasant households of organization bring about threat to Chinese high quality vegetable sale enterprises. Judging from home market, the buyer higgling ability is weaker, but the buyer higgling ability is comparatively strong judging from international market. Because the new entrants spring up increasingly, especially abroad enterprises, the latent entrants'threat will be enlarged.(3) The high quality vegetable industry conduct in China. It focuses on chapterâ…£. The technology alternative theory basis that Chinese high quality vegetable produces is the balance of the marginal cost and marginal revenue. At the same time, it goes hand in hand with themselves'risk attitude and the objective information asymmetry. The quality vegetable producers synthetically consider various cost factors during the period of product price. It shows that they ultimately ask for high price. In order to improve their high quality vegetable product competition, the high quality vegetable producers cultivate vegetable brands using some means such as attestation, trademark registration and geographical symbol register. Chinese high quality vegetable sellers should abide by the principle of cooperating price when pricing their vegetable products. They also have themselves'brands when selling their vegetable products. They often choose supermarket, chain store etc. as marketing channel. When consumers choosing vegetable,"lemon market"will be easily formed because of information asymmetry. Their choosing behavior is also connected with the efficacy realization degree. For the demand of high quality vegetable, consumers may be numb and sensitive, which needs to correctly lead, then increases the demand of high quality vegetable. The high quality vegetable price has an important influence on consumption. The consumers'consumption willing can be enlarged through reducing the high quality vegetable price relatively, increasing the consumers'cognition degree to high quality vegetable gradually.(4) The high quality vegetable industry performance in China. It focuses on chapterâ…¤. The externality that high quality vegetable produces leads to the poor efficiency of resources allocation. Taking fees'of attestation increases the operating cost of high quality vegetable, which will improve the high grade vegetable price relatively, then restrain the consumers'demand to high quality vegetable. Different produce systems have different economy effects. All localities should choose their produce systems that are suitable to develop based on reality. Chinese high quality vegetable industry is prosper, whose breeds are more and more richer, supplies are more and more. As for home market, Chinese high quality and excellent price mechanism of high quality vegetable hasn't formed in the whole yet. To a certain extent, the shape of"lemon market"of high quality vegetable has hindered the high quality vegetable industry from healthy developing, has reduced society economy welfare level. Supermarket is the main marking channel for our country's high quality vegetable selling in the homeland, other channel remaining to be developed. Export is the main marking channel for our country's high quality vegetable facing the needs of international market, but foreign country's green barrier, technology barrier can't be ignored. The exported vegetable's international share of the market and the competition index in China are high, which shows our exported vegetable has higher competitive advantage and stronger export selling ability. Consumers'demand for high quality vegetable is more and more bloom either home market or international market. Consumers' cognition insufficiency to high quality vegetable and the high quality vegetable's price is high, which will influence its sale, then hinder the entire high quality vegetable industey from healthy developing.(5) The high quality vegetable industry developing policy. It focuses on chapterâ…¥. We should make clear the arrangement layout and many angles'orientation of Chinese high quality vegetable industry development from macro view, especially the marketplace main body orientation, price allocation and marketplace space orientation. The marketplace main body of Chinese high quality vegetable can be improved and perfect under the direction idea of"competition and cooperation", by coalition partner relation. To a certain extent, Chinese high quality vegetable sellers are fit to adopt price discrimination tactic under the principle basis of cooperation price. In home market, the marketing channel of high quality vegetable can recur to supermarket, special counter, chain store etc. In international market, Chinese high quality vegetable industry can develop by leaps and bounds through the traditional mature market orientation and the rising blank market orientation. From micro views, some policies are as follows: trying to explore the long effect mechanism that favors the high quality vegetable manufacturing management; pushing forward energetically the produce technological innovation; adopting active fiscal subsidies policy; building and perfecting the high grade vegetable tracing system; continue perfecting the high grade vegetable market access system; further enhancing the organization competitive ability of the high quality vegetable exportation enterprises; adopting synthesizing measures to reduce the price of the high grade vegetable; improving the consumers'consumption consciousness; reinforcing the strength of consumers' association.(6) The main conclusions of the paper are summed up in Chapterâ…¦. It makes clear the general rule and particularity that the high quality vegetable industry develops, concentratly sets forth the structure, behaviour, performance and the main problems in the field of producing, selling and consuming of Chinese high quality vegetable industry, further cards the relation between problems and countermeasures, and discusses the problems needing to study further.