China, with the greatest number of population in the world, is under the greatest pressure of employment. One of the most important tasks in China is to create employment opportunities after China had solved the problem of famine. To solve the problem of employment, entrepreneurship is very effective. It can change inferior positions of population into predominance in the economic increasing mode focusing on the employment. Entrepreneurship creates employment opportunities through coaching people and driving more people to go to entrepreneurships. Since the Law on Direct Selling was promulgated in August 2005 and direct selling has turned into a new economic trade. This paper reviews present theories on entrepreneurship, analysis the entrepreneurship development problems from the viewpoints of individuals, organizations and governments. Based on both theoretical and empirical study, this paper provides resolution to realize trial benefits. The government promotes the economic development and advances employment through entrepreneurship encouragement, which satisfies the need of the individuals'entrepreneurship development and the organization's strategic development at the same time.This dissertation consists of nine chapters. Chapter 1, an introduction, shows the necessity of entrepreneurship development research by analyzing the puzzles on development of individuals, organizations and governments. Chapter 2 is a review of the present theories on entrepreneurship development, and provides theoretical support for the whole research. Chapter 3 analyses the sustainable development in direct selling. Chapter 4 discusses the key factors, and their importance of entrepreneurship development. Chapter 5, 6 and 7 set forth the role for individuals, organization and government in the entrepreneurship development. Chapter 8 empirically analyzes the effects of individual development and the opportunity of direct selling on entrepreneurship development, and analyzes the employment opportunities, which the direct selling offers to the society. Chapter 9 constructs the trial-beneficial developing pattern for Individuals, organizations and government based on harmonious entrepreneurship, and cultivates the Chinese direct selling market so as to realize trial-beneficial developing pattern, and discusses the futuretendency for entrepreneurship development. The main innovations:â‘ Systematically reviews the main present theories and topics on entrepreneurship development. The research focuses on the entrepreneurial opportunities in the future. The core of the direct selling is the opportunity. This paper analyses the direct selling from the point of view of the entrepreneurship. In practice, direct selling can provide entrepreneurial opportunities, which can promote employment.â‘¡This paper introduces the concept of"consumed proprietor"by using the theory of Pro Summer Power and Household Gold. The change of circulating channel presents the entrepreneurial opportunities and reallocates the fortune, and results in the appearance of new millionaire. This paper uses the mode of Franchise for reference in the management of direct selling, considering that this can depress the risk of entrepreneurship in direct selling. It is good for the development of the trade. At the same time, this mode popularizes the education of marketing. It will improve the entrepreneurial ability of the individuals through imparting the management system to the direct seller.â‘¢This paper analyses the entrepreneurship development from the viewpoints of individual, direct selling organization and governments. It also empirically studies the effects of both individuals'entrepreneurship development and the entrepreneurial opportunities in direct selling, analyses the employment which the trade provides to the society so as to establish the foundation for trial-beneficial pattern. Based on harmonious entrepreneurship, direct selling can establish the Chinese direct selling market and provides practical resolutions. |