The Empirical Study Of "Key Success Factor" For Taiwan's Service Industry By The Practical Approach From "Jiang-Zhe School"

The practical approach of "Jiang-Zhe School" is using by this research. The research target is Taiwan's service industry to discover the "Key Success Factors". This thesis is started by the Meta-analysis for 32 secondary papers in chapter II. The result is different from researcher's practical experience. Especially, the factor of "Leader" is not emphasized enough. The enquiry is that: Maybe the result had been decided by the applying theory framework from Western? Therefore, this research decides to do by the different practical approach.The research methodology and the evolution history of "Jiang-Zhe School" from the Southern-Sueng Dynasty are described in chapter III by using the Classical Narrative Analysis and dialogue with the western academics. The "Phronesis" of Aristotle, the modern practical approach of Hermeneutics, Action Science, Action Research and Action Learning form the Classical Practicalism by Loch's tradition of Britain. And then, enhance the "Practical Empirical Study" of "Understanding the Eastern and Western, Classic and Modern, and all for Practice".The practical qualitative research is performed in chapter IV by using the deeply interviews and focused groups of "practical experts" who are more than 10 years' experience or upper than the manager level. Finally, the 6 KSFs of "Leader", "Market Opportunity", "Talent Team", "Marketing Strategy", "Product Value", "Customer Satisfied", 2 theory models and the "Simply Model" are enhanced.Under the research paradigm of "Qualitative Explotary before Quantitative Empiric", the chapter 5 is performed by SEM of 353 questionnaires to confirm the previous "primary model" from qualitative explotary. Considering the KSFs are as few as important to modify it by the "number model" and cancel the "Market Opportunity". Finally, the 5 KSFs of "Leader", "Talent Team", "Marketing Strategy", "Product Value", "Customer Satisfied" are enhanced. And the "5 Factors Model for Taiwan's Service Industry" is approved.