Research On Green Management System Of Enterprises

"Green management" suits to the ecological trend of economy development are a new idea. Those which global environment deterioration, the blossom of green revolution, the disenchantment of green realization, green consumer, green ban, green trade valuations, high standard of environment protection and so on show a strong society power. And those require that companies build green management system that is suitable to Chinese company character and can provide company with the management methods and patterns of production and operation under the guide to the sustainable development strategy.The paper processes systemic research to company green management system, it builds green management system which mainly includes green design and made, green marking, green financing, green company culture, benefit evaluation and procreations mechanism.Firstly, it builds a green management system of research frame, on base of analysis of the connotation of green management and mechanism of green management system, according to green management aim and constitution ?principle, it decides the basic content of green management. This content includes two aspects: one is as management main body companies implement green management in interior of company; the other is as management Object Company is managed by other management main body.Second, it processes research to the main content of company interior green management.As a core of green management system, green design and made is listed a chief object. This paper study the concept and character of green design and made; analyzing the function in the whole system; summarizing analysis element of green design and made; discussing the main approach of green design and made which includes green materials choice, technics layout of green design and made, cleaning production, green packing, green callback and so on, And building a technics layout decision-making model facing to green design and made.Green marking is a integrated representation, the paper studies the content of green marketing management, analyzes the function of green management system and determines the study frame of green marketing, which include completing green company culture, positioning green market, setting green image, handling marketing combination, striving for green sign, breaking through green valuations. And the paper discusses the content of green marketing study separately.