Studies On Leisure Agriculture Theory And Practice

As a new kind of agriculture form, leisure agricultural is developing in China. Leisureagriculture use rural equipment and space, agricultural production sites, agriculturalproducts, agricultural business activities, natural ecological and agricultural naturalenvironment, the rural human resources, after planning and design, such as agriculture andrural to play the leisure and tourism function, improve the populace to the rural andagricultural experience, enhance tourism quality, and to improve the farmer income,promoting rural development of a new agriculture. Leisure agriculture is since modernagricultural development of "three agriculture" formed an organic part only, also the "greatagriculture" concrete manifestation. Although the content and the leisure agriculture, ruraltourism is very similar, but this article is standing in agricultural production from theperspective of leisure agriculture. Therefore, this article will directly called the ones whoparticipate in the leisure agriculture business, peasant farmers the leisure agricultureoperators (units) called operators (enterprise), while call customers who participate inleisure agriculture activities.With the construction of the new socialist countryside, and comprehensively promotethe leisure agriculture in the national wide extension and development, there are manyscholars, experts began to study of leisure agriculture. These studies usually from the Angleof tourism with traditional tourism research methods of study of leisure agriculture. In thispaper the Angle of standing in agriculture, in order to promote the development ofagricultural production for the purpose of leisure agriculture system construction, expectfrom theory system and the method system were discussed, for the all-round developmentof leisure agriculture, put forward some Suggestions.Leisure agriculture development is based on the theory of sustainable developmenttheory, participatory development theory and experience of economic theory. While thetraditional leisure agriculture in the course of development appeared some pitfalls, such aseconomic growth as center at the expense of the erroneous zone, the cost of agriculturalproduction, neglect the pitfalls of farmers' willingness, neglect of traditional farming culturemisunderstanding of protection and inheritance misunderstanding, etc. Face in the processof development in China is to make misunderstanding of leisure agriculture developmentonto a target right, healthy development road, avoid in the development process of ruralsocial and ecological environment, damage affects the development of agriculturalproduction the.Leisure agriculture as agricultural new forms of its main purpose is to promote rural all-round development and meet the demand of consumer leisure. To achievethis two main purposes requires of leisure agriculture operator or local governmentcompletes the plan, through effective marketing tool to offer consumers attractive leisureagriculture products. Leisure agriculture planning general by government departments tolead and professional planning team of leisure agriculture resources and evaluation basedspecific writing as planning. Our leisure agriculture resources evaluation also does not haveuniform standard. The author referred to the related material, design a set of leisureagriculture resources evaluation system. Through to the leisure agricultural naturalresources and agricultural economic and social resources, thorough investigation will bedivided into three levels leisure resources evaluation. Through the establishment of themodel, tree17xiao xiang resource status (layer3) is divided into10categories (second),will be in the10categories induction to resource types, resource function, and traditionalagriculture relationship and geographic conditions (layer1) in four categories. Will eachlevel of every resource coding, through to the experts and scholars to resources of issuanceof questionnaires designed weights. Finally setting a recreational agriculture resourcesquality hierarchies. The evaluation work, completes the resources for leisure agricultureplanning good foundation. This article probes into the contents of the leisure agriculture,planning, the function, the principles and procedures of planning, and a more important linedesign for further discussion. Through the establishment of the layout of the leisureagriculture, can will resources effective integration up, with no impact on agriculturalproduction, and on the basis of better service for consumers. To study consumer demandbetter serve consumer will first understanding consumer behavior and personality traits.Consumers through the external environment and information stimulating createconsciousness, consciousness and internal demand combined with motives, motivesgenerated in external conditions are ripe produce decided, decide finally into action.Research behavior and personality traits goal is to produce action in the process of influenceand intervention, through a series of marketing means and methods affect the person'sdecision-making process, motivate consumers participation in leisure agriculture. At thesame time different personality characteristics of leisure agriculture a place and the lifecycle impact or reaction its subordinate stage. Leisure agriculture products are contains acommodity, lines and service unit. Leisure agriculture product design to targeted to market,want to pass, subdividing in niche markets determine target market to decide leisureagriculture product characteristics and style. Based on the psychological characteristics of consumers of leisure agriculture based on market, and the subdivision subdividing thedifferent market design leisure agriculture products.The author in Dandong Wulongbei town had a longer, according to the survey, visit thepaper establish theoretical system and method system back to wulong to analyze the leisureagriculture. The empirical analysis of the theory analysis of the country, also hope thatthrough practice and theory combined method of exploration of leisure agriculture systemconstruction way to fight infer a suitable for leisure agriculture development road of thefeasible.