Definition, Measure And Verification Of Social Capital In Trust Perspective With Chinese Listed Family Enterprises As Samples

As a new paradigm in the research of social science field, the theory of social capital emphasizes the influence of unofficial system factors such as trust, regulation, social networks and others on economic behavior. Its result had significant impact on the traditional social sciences, especially economics. However, the theory of social capital and its application have been challenged and limited due to many divergences in the studies resulting from traditional theoretical perspective, methodology and mathematical tool. The concept of social capital has been in deep trouble of definition, measure and verification.The text thinks the trouble in the theory of social capital lies in the fact that the internal source of social capital category in humanity has not been found. The source couldn't been found in traditional individual reason of western classic or new classic economics. Combined with the internal relation of all person manner, the whole systematic world outlook and methodology could only been used to mouse out that the souce of social capital category lies in human sympathy. Sympathy is both the base and the production of human group reason and emotional reason.The application of the theory of social capital to the research on family enterprises is less at present, but the good results have been got. In the paper, the results are adopted to serve as the means of measure and verification to the theory of social capital. On the other hand, the results from the paper will be beneficial to the reasearch of family enterprises.The main body of reasearch can be divided 4 parts:Part1 (Chapter 3):With the game theory to simulate the evolutiong of Chinese history typically, it is concluded that the internal human source of Chinese trust method is symthy. On the other hand, to simulate the initiative game of Europe and Indian society with the game theory, it is pointed out that the sympthy will gradually decline under the long-term action of this two model of game. In particular, it is mentioned the individaul reason in classic and new classic economics is a reason category builded under the long-term effects of superior game model by precursors so the category isn't comperhensive in fact.Part 2 (Chapter 4):According to the theory above mentioned and the data of Chinese listed family enterprises, the social capital of legal entities is estimated by derivation of mathematical logic.Part 3 (Chapter 5):According to the theory and data above, the relationship of the social capital and the enterprise performance of legal entities is verified and the internal mechanism of the influence of the social captial on family enterprise perfomance is discussed with metrological model.Part 4 (Chapter 6 and 7):The conclusion of sociology and economics is drawn. In particular, a innovative calculation method of game is expounded and demonstrated in the part of mathematical operations in Chapter 7. In fact, the method is applied to the whole-length calulation.The conclusions of the research are as follows:Firstly, human nature shaping and progressing depends largely on the game among human beings each other based on the instinct of seeking advantage and avoiding disaster which is only animal basis in humanity. Seeking advantage and avoiding disaster are two concepts without same dimension and common measure so that the discusion and reasearch on the human nature must mainly depend on the game theory. The view that the human nature is reduced to have one dimension of avoiding disaster or benefitting oneself is right only under the surperior game model of precursors. On the other game model, the trend of benifitting others is also one kind of reason.Secondly, social capital did not grow out of human individual reason, but resulted from human group reason, emotion reason and moral reason. Conversely, it influence individual reason to select the favorable social emotion and experience. Its internal source of human nature lies in sympathy.Thirdly, it is difficult to estimate the individual social capital due to recessive character of social capital. But the social capital of legal person of the enterprise listed on stock market with impartial, fair and open principle can be estimated and the legal representive's social capital of family enterprise can be retracted.The main innovations in the reasearch are as bellow:The innovation in perspective:beginning with the behaviors such as the mode of production from human utility level, the mode of interaction from emotion level and the mode of thingking from spirit level, the paper analysed human tool reason, emotion reason and moral reason to point out that the social capital source of internal human nature lies in sympathy.The innovation in methodology:the game theroy is introducted into the reasearch on sociology and history to help make them more scientific and accurate.The innovation in viewpoint:being stated above.